The first acquisition for young Silicon Valley social network Pinterest is a site that made its mark offering cooks the ability to easily share and discover popular recipes.
Punchfork -- which is based in Palo Alto, the same city where Pinterest got its start -- announced in a blog post on its site Thursday that it had been acquired by the social-networking startup for an undisclosed sum.
Punchfork is similar to a Klout for recipes, measuring the number of times recipes have been shared on such social networks as Twitter, Facebook and Pinterest, and assigning the recipe a score based on its popularity. In his blog post, Punchfork founder and CEO Jeff Miller said the site's mission was to "help home cooks discover new, high quality recipes and share them with family and friends."
Pinterest's visually oriented approach, allowing users to create virtual bulletin boards and "pin" their favorite items to them, should mesh well with the recipe-sharing approach Punchfork developed, the San Francisco company said.
"Punchfork helps people discover popular new recipes in a visual way and encourages them to share these recipes with their family and friends. People come to Pinterest to find inspiration for their everyday lives and we think Punchfork's mission aligns with this well," a Pinterest spokeswoman said in
an email Thursday.
Though Punchfork will continue to support its products for a time, the startup's website, mobile app and API will eventually be retired, Miller said, and the company's workers will join the Pinterest team in San Francisco.
"The Punchfork team will focus on contributing to Pinterest as the premier platform for discovering and sharing new recipes and other interests on the web," Miller wrote.
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