REDWOOD SHORES, CA -- (Marketwire) -- 01/29/13 -- Oracle (NASDAQ: ORCL)
•Following the success of its Social Media Rally Stations for partners at Oracle OpenWorld, Oracle PartnerNetwork (OPN) today extended its leading enablement resources to include a new track on "Modern Marketing for Today's Digital World." •According to the IDC's annual social business survey, June 2012, 67 percent of companies deployed social software for business activities, up significantly from 43 percent in 2011(1). •While the value of social media and online communities is clear, many businesses are still struggling with "where to start" in building or further growing their brand online. •The new enablement resource center, including a 12-week webcast series and library of valuable best-practice and how-to guides, is designed to help partners boost their brand presence online to further awareness, growth and business opportunities. •Initial resources in the enablement series include enhancing your online profile, building a community on Twitter and LinkedIn, maximizing the benefits of Google AdWords and much more. •As an added benefit to OPN members, authorized partners can use the Oracle ® trademark in their Google AdWords ads, to help further their reach online and optimize target results. For more information visit here. •The Modern Marketing Resource center joins a wide range of OPN enablement tools geared to help partners create awareness and generate sales leads. Through OPN, partners have access to tools, trainings and best practices to help plan and deliver effective demand generation activities -- from basic email campaigns to seminars. •Visit the Modern Marketing Resource center and Oracle marketing kits, designed to help partners accelerate growth opportunities and create demand generation programs around Oracle's key technologies.
Video Series Provides Partners Easy-Steps for Building their Online Brand
•The Modern Marketing Resource center will offer a three-track webcast series that provides partners with the foundation for building and growing a successful online community. Tracks include:•Laying the Foundation: to help partners create an online brand using resources to listen to prospects and customers, leveraging analytics to measure and refine techniques, and building out a complete profile to accurately showcase all of the services and products that a company has to offer. •Building an Online Presence: shows partners how to leverage social media platforms including LinkedIn, Twitter, Facebook, and Google+ to their fullest potential and turning these tools into lead generation machines. •Staging the Business for Success: will help partners complete their online presence through use of online forums, maximizing eBlasts, eBooks, and webinars to complement traditional marketing techniques which becomes a well-rounded marketing strategy.
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