In 2011, bottled water sales are estimated at $12.1 billion, which is 3.1% growth in dollar sales over 2010. The market is beleaguered with a number of issues including attrition from some of the key consumer groups such as blacks, Hispanics, and teens; growth of cheaper-priced private label bottled water; consumer criticism of the industrys high carbon footprints; and consumer unwillingness to drink high-calorie enhanced/flavored water. Nevertheless, there are some bright spots in the market such as sparkling water, which offers health-conscious consumers a low/no-calorie option over soda; water sourced from a natural source; and low/no-calorie enhanced/flavored bottled water.
Most Popular Stories
- Frightfully Fun Films Return for Halloween
- Hollywood Eager to Grasp Hispanic Market
- Cape Cod Building Mussel Industry
- Cloud Lifts Microsoft's Quarterly Results
- Would Soccer Be Richer Without Small Clubs?
- Weekly Jobless Claims Rise but Remain Low
- Pfizer Approves $11 Billion Buyback Plan
- IS Funded by Black Market Oil Sales, Racketeering
- Sears Denies Store Closings, Layoffs Report
- Teresa Giudice Must Serve Time in Prison