News Column

Chicken Wings Take Flight on Super Sunday

Jan. 28, 2013
Wingstop will 'sauce and toss' 6 million wings on Feb. 3. (PRNewsFoto/Wingstop)
Wingstop will 'sauce and toss' 6 million wings on Feb. 3. (PRNewsFoto/Wingstop)

The wing experts at Wingstop are prepping for the biggest day of the year when they expect to sell more than 6 million wings at 550 locations across the country. Wingstop expects Super Sunday business to be up 15 percent over last year, and if Wingstop reaches its goal this will be the 13(th) straight year the company has set a big game sales record.

"The Super Bowl is the second biggest eating holiday of the year, after Thanksgiving. With the growing demand for wings, we are gearing up for this to be our biggest year yet," said Charlie Morrison, Wingstop president and CEO.

Last year the National Chicken Council projected more than 1 billion chicken wings would be consumed during Super Bowl weekend. According to the National Restaurant Association, 48 million Americans get takeout for the game, and 63 percent list chicken wings as their "must-have" snack, surpassing pizza and topped only by dips or spreads.

Related: Wingstop Gains an Edge

Ninety percent of Wingstop guests order wings to go on Super Sunday, and once again Wingstop is encouraging fans to order in advance due to the overwhelming demand for their wings. The chain is accepting online pre-orders for the big game now through Wednesday, January 30 at midnight.

Additional info: Download hi-res Wingstop b-roll here: http://www.elcreative.com/downloads/Credera-B-Roll.zip

Chicken wing stats:

-- Super Bowl Sunday is the second biggest eating holiday, after Thanksgiving.

-- Last year the National Chicken Council projected 1.25 billion wings were consumed.

-- If 1.25 billion wings were laid end-to-end they would circle the Earth more than twice.

-- Most popular wing flavors at Wingstop on Super Bowl are 1) Original Hot 2) Lemon Pepper 3) Hickory Smoked BBQ.

-- Original Hot accounts for 30 percent of all orders on Super Sunday.



Source: Copyright PRNewswire 2013


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