News Column

Social Media Makes Your Business Faster, Smarter and Better

January 24, 2013

How do you keep yourself and your business abreast of all the changes and ensure your media campaigns are vibrant and effective? Driven by business needs, the organizers of Social Media Camp -- Canada's fastest growing digital media conference -- have gathered three leaders in the social media field as keynote speakers to provide industry insights, personal reflections and trends.

Social media is full of reports of activity for 2012 and predictions for 2013. The Social Media Report 2012, released by Nielsen and NM Incite, confirms what we know instinctively -- social media has transformed the way that consumers across the globe make purchase decisions. And, social media gurus like Jay Baer, co-author of the Now Revolution argue that social media helps businesses respond faster, work smarter and simply present your business to consumers in an authentic manner. Business experts agree that social media is now a must have, not a nice to have.

Attendees of the fourth annual Social Media Camp (May 6 - 8, 2013) will learn from the knowledge, passion and expertise of these three speakers:

Scott Monty - Global Digital & Multimedia Communications Manager, Ford Motor Company

Forbes refers to Monty as probably the highest-ranking social media professional in any publicly traded company. Heading up the social media function at Ford Motor Company, Scott Monty is the strategic advisor behind all social media activities across the corporation including blogger relations, marketing support, customer service and internal communications.

An advocate of the intersection of advertising, marketing and public relations, Monty oversees the use of social media in all facets of Ford's business. A recognized thought leader and frequent keynote speaker, Monty has been featured in hundreds of news and business publications in print and on the web, in dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal.

Scott Monty will speak on corporate use of social media, how to become an online spokesperson, and more specifically about his work at Ford and FordSocial.

For more information, visit The Social Media Marketing Blog, www.scottmonty.com.

Mari Smith -- Mari Smith International

Dubbed, "the pied piper of the online world," by Fast Company, Mari Smith International's social media consultancy and training business works with organizations and entrepreneurs in all corners of the globe. Author of The New Relationship Marketing: How To Build A Large, Loyal, Profitable Network Using the Social Web and co-author of Facebook Marketing: An Hour A Day, Smith has been features featured in The Wall Street Journal, Forbes, Fast Company, The New York Times, Inc., Chicago Tribune, Success Magazine and The Vancouver Sun.

Mari will speak on using Facebook as part of the marketing mix focusing on making your networks work for you. For more information, visit www.marismith.com.

CC Chapman -- www.cc-chapman.com

A writer, professional speaker, photographer and explorer, Chapman has worked on and led numerous award winning campaigns for clients such as American Eagle Outfitters, HBO, The Coca-Cola Company and Verizon FiOS. His work has appeared on the pages of Rolling Stone and the Wall Street Journal with appearances on CNN, Fox and many online properties. Chapman is the co-author of the best-selling book Content Rules and his latest book, Amazing Things Will Happen: A Real World Guide to Success and Happiness was released in December 2012.

Chapman will discuss how to weave content strategy into marketing plans. For more information on CC Chapman, visit www.cc-chapman.com.



Source: Copyright PrimeNewswire 2013


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