BOSTON, MA -- (Marketwire) -- 01/23/13 -- The Panera Bread Foundation opened its fifth non-profit community cafe -- called Panera Cares -- today in Boston. The cafe opening comes on the heels of four successful community cafe launches in St. Louis, MO, Detroit, MI, Portland, OR and Chicago, IL over the past three years.
The community cafe is located at 3 Center Plaza in the Government Center area of Boston. Panera Cares is a new kind of cafe -- one that exemplifies an entirely different way of giving back. It is a non-profit community cafe of shared responsibility. The goals of this charitable program are to help ensure that everyone who needs a meal gets one and to raise the level of awareness about food insecurity in the country.
"We are thrilled to be opening a Panera Cares cafe here at home," said Ron Shaich, founder, chairman and co-CEO of Panera Bread and president of the Panera Bread Foundation. "I have lived in the Boston area for over 30 years and opened my first restaurant at Downtown Crossing, just blocks from our new Panera Cares location. We have thousands of Panera team members living and working in the area. We are part of this community and have a vested interest in addressing the very real problem of food insecurity that many of our neighbors deal with."
Similar to the other Panera Cares cafes, the newest location is centrally located and easily accessible by public transit, so it can attract an assortment of economically diverse customers.
"Today, there are more than 1,600 Panera bakery cafes in 44 states and Canada, but our roots are right here in Boston," Shaich said. "It is a combination of our ties to the city, the generosity of Bostonians and the community needs that make the city ideal for our newest Panera Cares cafe."
The vision for the Panera Cares cafe is to use Panera's unique restaurant skills to address real societal needs, make a direct impact in communities and raise the issue of food insecurity.
"This community cafe is a gift to the community that was funded by Panera. All of the build-out costs -- nearly $1 million -- were covered by the company," Shaich said. "Panera donated the cafe to the Panera Bread Foundation and will operate it on behalf of the Foundation. Now that the site is open, it's up to the community to sustain it. All consumers have to do is cover its direct operating costs. They do so by donating for their meals and leaving a little bit more if they're able to help cover the costs of the meals of customers who cannot contribute. This is a pay-it-forward model and will only work if the community supports it and one another."
Inside, there are no cash registers or set prices, only suggested donation amounts and donation bins. The Foundation began developing these non-profit community cafes in 2010 as a way to help address the food insecurity issues that affect millions of Americans.
"Having a Panera Cares community cafe in Boston will serve as a great resource for those in our community facing food insecurity," said Catherine D'Amato, President and CEO of The Greater Boston Food Bank. "This is a step in the right direction to help end hunger and raise awareness of this ongoing epidemic that affects one in nine residents of eastern Massachusetts and one in six Americans."
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