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McCormick Canada's Iconic Billy Bee Honey Brand Gets Refreshed

Jan 23 2013 12:00AM

Marketwire

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LONDON, ONTARIO -- (Marketwire) -- 01/23/13 -- Canada's 55-year-old leading honey brand, Billy Bee, gets refreshed for 2013. Billy Bee Makes Life Sweeter in all of its new and exciting ways with a fresh look, new bee bottle, fun new recipes, and interactive website.

To help Canadians explore the wonderful culinary world of honey beyond tea and toast, peel-back labels with appetizing recipes have been added to the top selling beehive bottles. The recipes can also be found on the new website, www.billybee.ca and include Billy's Sweet Apple Sauce, Honey BBQ Pork Tenderloin, and Honey Toasted Ravioli, among many others.

"The new website also includes key product and honey information, and an interactive Billy Bee Kid's Club," says Kristen Heleniak, Billy Bee's product manager with McCormick Canada. "The Kid's Club offers fun Billy Bee wallpapers, colouring pages, and a section where children can create their own personalized story to go on an adventure with Billy Bee."

"The clean, crisp, fresh new look includes an updated logo with arms added to Billy Bee to give him even more personality," notes Heleniak. "The new 375 gram bottle brings the lovable Billy Bee character to life and is sure to be loved by kids!"

The average retail price for the new Billy Bee bottle is $5.39, and is now available at most grocery retailers. All Billy Bee products are Kosher certified.

McCormick Canada is a wholly-owned subsidiary of McCormick & Company, Inc., a global leader in the manufacture, marketing and distribution of spices, seasonings, specialty foods and flavours to the entire food industry - retail outlets, food manufacturers and food service businesses (www.clubhouse.ca). McCormick Canada, in business for more than 125 years, is pleased to note its Club House brand is now the 62nd largest brand in Canada (Nielsen, 2012).

Founded in 1958 and acquired by McCormick & Co. Inc. in 2008, Billy Bee Honey Products is Canada's number one honey brand (Source: Nielsen Markettrack All Channel Latest 52 weeks to December 15th, 2012).



Contacts:
For news media information, please contact:
Hunter LaVigne Communications Inc.
Mark LaVigne, APR, FCPRS
905-841-2017 or 416-884-2018 (cell)
Mark.lavigne@hunterlavigne.com





Source: Marketwire


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