News Column

Nissan Unveils the Almendra in the Philippines

Jan. 21, 2012

Ruben D. Manahan 4th

ITS name comes from "Almendra," Spanish for "large diamond," and it's a car that's seen to dazzle the Philippine market.

Nissan Motor Phils. Inc. last week unveiled this gem of a car, the all-new Nissan Almera, which is a four-door sedan that boasts being the biggest in the subcompact segment, having received a long wheelbase that allows for a spacious cabin and roomy luggage compartment. Around the globe, the Almera is Nissan's best-selling sedan and has seen success in Thailand, the US, China, India, Singapore and Malaysia. To date, sales of the model have already breached the 500,000-unit mark.

During the car's launch, NMPI President and Chief Executive Officer Allen Chen announced that the Almera is being assembled at the company's manufacturing facilities in Santa Rosa, Laguna.

"The new Nissan Almera may be assembled locally, but it benefits from the engineering and design expertise developed by Nissan globally," Chen said, adding that the newly launched sedan is "perfectly in tune with the needs and expectations of Filipino consumers."

Chen said the Almera has been engineered for those who are buying vehicles for the first time or looking to experience more from a compact car.

"For them, the new Almera is a symbol of success, and it needs to be able to show pride to their family, friends and colleagues," he said. "While it is practical and affordable, the car is equipped with enough features to satisfy the discriminating tastes of customers in the competitive B-segment."

The Almera is powered by a 1.5-liter, DOHC, 16-valve, four-cylinder engine that makes 97 horsepower at 6,000rpm and 134 Newton-meter of torque at 4,000rpm. This can be paired with either a five-speed manual transmission or a four-speed automatic.

NMPI Vice President for Marketing, Sales and After-sales Lee Junia said that the company forecasts its sales figures to rise significantly after the Almera's introduction.

"We are looking at current sales to double," Junia said, noting that the company targets to build about 250 units of Almera monthly. "Our goal is to increase production."

NMPI also sells the Nissan X-Trail, Grand Livina and Sentra models.

The new Almera comes in three variants; the 1.5L base M/T that costs P710,000, the 1.5L base A/T that sells for P760,000 and the 1.5L A/T that's priced at P830,000. Colors offered are titanium grey, brilliant silver, alpine white and bluish black.

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Distributed by MCT Information Services



Source: (c) 2013 The Manila Times (Manila, Philippines)


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