The gourmet beer business in South Mississippi is growing by leaps and bounds,
or rather by hops and barley.
A Coast beer distributor said he's seeing sales increase every year, a
second microbrewery has opened and a one-day craft beer festival continues to
draw record crowds.
Nationally, the number of craft brewers has gone from eight in 1980 to
537 in 1994 to 2,336 in 2012, said Spencer Powlison, marketing coordinator for
the Brewers Association, an organization whose purpose is to promote and
protect small and independent American brewers.
Consumer appetite continues to push sales of the specialized beers.
"We're growing double digits every year," said Ryland Bertucci, director
of sales for F.E.B. Distributing.
F.E.B. represents 18 to 20 breweries, among them Lazy Magnolia Brewing
Co. in Hancock County.
That brewery, opened in Kiln in 2003 by Mark and Leslie Henderson, was
the first microbrewery in the state.
Now another husband-and-wife team, Paul and Wanda Blacksmith, have opened
Crooked Letter Brewing Co. in Ocean Springs and already they're upgrading from
15-gallon to 500-gallon brewing tanks.
A third microbrewery operates near Jackson and a fourth and fifth will
open soon in Hattiesburg.
Southern Prohibition Brewery is remodeling a former furniture warehouse
to house a 20-barrel brewing system capable of producing up to 3,000 barrels
of beer a year. It should begin brewing by spring.
Gordon Creek Brewery, four blocks from Southern Prohibition, is expected
to begin brewing on a smaller scale by February.
Bertucci thinks they'll have company soon.
"I think the possibilities could be endless to have more breweries in
Mississippi," he said.
The passage last year of the gourmet beer bill in the state played a huge
role in the growing popularity of craft beer.
The bill, which went into effect at midnight June 31, changed the
regulations on beer sales in Mississippi so it is possible to buy beer at up
to 8 percent alcohol by weight.
It also allows breweries to manufacture and sell beer with more than 8
percent alcohol by weight to states that allow the sales of stronger beer, and
allows samples of beer to be served to brewery visitors.
Craft beers, with names like Lazy Magnolia's Southern Hops'pitality or
Crooked Letter's Mystery Romp, are to be savored and enjoyed.
"Most people look at it as quality over quantity," Bertucci said. "They
are getting a quality product that's more flavorful and it's American made."
Both breweries were among about 60 represented at the third annual Top of
the Hops Beer Fest in Biloxi on Saturday. The festival, which showcases craft
beers from around the country, offered samples of more than 150 craft beers on
tap as well as seminars for cooking with beer, food pairings and brewing
techniques and requirements.
Jason Porter and Shawn Lane, two 37-year-old friends from Biloxi, were
found drinking 2-ounce samples of craft brew from plastic mugs. They've
attended all three years.
"We're not going to miss it," Porter said.
This is all good news for fans of craft beer.
"There's been an explosion of that product out there," said Butch Bailey,
past president of Raise Your Pints, a grass-roots, nonprofit organization
founded in 2007 to help bring high-quality beers to Mississippi.
"We're now able to brew a wide variety of beers that we were not able to
before, offering our consumers more choices," Lazy Magnolia Sales and
Marketing Director Brandi Burge said. "We're about to begin an expansion that
will almost triple the size of our brewery. Our growth plan is right on
target. Craft in Mississippi can only get better and better."
Thought the Blacksmiths weren't approved by Jackson County Supervisors to
open a brewery in Vancleave, 10 cities in the state made inquiries to them to
set up shop in their municipalities.
The couple chose Ocean Springs and recently opened in an outbuilding
behind Broome's Grocery.
They can produce about 3,000 barrels a year, compared with Lazy
Magnolia's 15,000.
They would have opened even if the gourmet beer bill hadn't passed, but
Paul Blacksmith said the new law will help sales.
"We can add more grains, which adds more flavor," he said.
They currently brew four beers but plan to create seasonal beers as well
as a yearly single-release batch for their anniversary.
In December, Wanda Blacksmith founded the Mississippi Brewers Guild,
which will help other potential brewery businesses open.
"We're very supportive of other breweries opening," Paul Blacksmith said.
Craft brew is popular with customers at The Beer House on Government
Street in Ocean Springs.
The establishment, owned by businessman Arturo Barajas, offers more than
40 taps of rotating stock.
"The popularity for craft beer is not going away, and we hope to
facilitate it," bartender Daniel Losey said.
The Associated Press contributed to this report.
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News Column
Craft Beer Business on Tap for Growth in Mississippi
Jan. 21, 2013
Donna Harris, The Sun Herald
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Source: (c)2013 The Sun Herald (Biloxi, Miss.) Distributed by MCT Information Services
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