News Column

Barrett-Jackson Cruises North, Launches New Auction at Hot August Nights in Reno, Nev. Aug. 8-10, 2013

Jan 20 2013 12:00AM

Marketwire

LogoTracker

SCOTTSDALE, AZ -- (Marketwire) -- 01/20/13 -- Today, during the Barrett-Jackson Scottsdaleauction, a groundbreaking partnership was announced that brings The World'sGreatest Collector Car Auctions™ to the base of the Sierra Nevadas tojoin the world's premier classic car and nostalgia festival. The inauguralHot August Nights Auction Presented by Barrett-Jackson will takeplace in Reno Tahoe, Aug. 8-10, 2013. This event marks a historicpartnership between two of the most recognized names in the classic andcollector car industry.

The new partnership between Barrett-Jackson and Hot August Nights willoffer fans and customers of both the classic car event and collector carauctions a weeklong opportunity to celebrate and revel in some of the mostrecognizable and historic automobiles in the world. Not only will buyers beable to bid on and purchase from Barrett-Jackson's famous selection ofcollector cars, but now they can take them right from the auction block tothe streets of Reno Tahoe to participate in one of Hot August Nights'famous cruises or show-n-shines.

"The only missing piece in Hot August Nights' successful puzzle was aBarrett-Jackson Auction," said Craig Jackson, Chairman and CEO ofBarrett-Jackson. "Our collectors in Canada, Seattle, San Francisco and theSilicon Valley have been asking -- for decades -- for an auction in theirregion. The partnership with Hot August Nights provides the perfectatmosphere of automotive passion to make that happen."

Hot August Nights Reno Tahoe came as an opportunity for Barrett-Jackson andsignifies the next evolution in its series of collector car auctions aroundthe U.S. The auction quickly outgrew the Orange County Fairgrounds,expanding beyond both the site and the tent that the company had to bringin. In a move that will further improve its organization, Barrett-Jacksonselected Hot August Nights to serve its buyers in California, the PacificNorthwest and the Southwest, as well as the audience that already attendsthe Reno Tahoe event.

"Orange County has been good to Barrett-Jackson and Southern Californiawill remain an important market for us," said Steve Davis, president ofBarrett-Jackson. "Though it is time to expand our physical footprint, we dovalue our partnership with the City of Costa Mesa and the OC Fair and EventCenter."

This isn't the first time that Barrett-Jackson has had to evolve in orderto meet growth demands. From 2001 to 2004, Barrett-Jackson held a SouthernCalifornia auction at the Petersen Automotive Museum and then due topopular demand returned to Southern California with the Orange CountyAuction in 2010.

Now in its 27th year, Hot August Nights combines the classic cars andclassic sounds of the 50s, 60s and 70s creating the world's largest eventdedicated to "celebrating America's love affair with cars and rock 'n'roll." The event draws hundreds of thousands of visitors each year tonorthern Nevada providing them the opportunity to participate in organizedcruises, drag races, show-n-shines, concerts and more.

The move is also a great way to extend car culture and convenience toBarrett-Jackson fans and bidders attending the auction at Hot AugustNights. This allows them to easily proceed into the various automotiveactivities that follow in Monterey, surrounding the world-renowned PebbleBeach Concours d'Elegance.

"Since 1986, Hot August Nights has evolved into one of the most celebratedclassic car entertainment experiences in the world and has becomesynonymous with the Reno Tahoe community," said Tony Marini, executivedirector of Hot August Nights. "Over the past two years we've had theopportunity to work with some of the businesses and companies we admiremost in the automobile industry to take this event to the next level.Bringing Barrett-Jackson and its loyal fan base to Hot August Nightscreates a long-term partnership that will further establish both brands asthe leaders in their respected fields."

Hot August Nights Auction Presented by Barrett-Jackson will be heldAug. 8-10, 2013 at the Reno-Sparks Convention Center. Consignments arebeing accepted now and tickets will be available in Spring 2013.

"Hot August Nights has firmly entrenched itself in the community fabric ofnorthern Nevada exposing our region to fans from all over the world," saidReno Mayor Bob Cashell, who also serves on the board of directors for HotAugust Nights. "To bring a highly reputable name like Barrett-Jackson toour community further establishes Hot August Nights and Reno Tahoe as a topdestination for car enthusiasts and leisure travelers alike."

For more information about Barrett-Jackson and to purchase tickets to theevent, visit www.barrett-jackson.com or call (480) 421-6694. For moreinformation on Hot August Nights and to register for the event, visitwww.hotaugustnights.net or call (775) 356-1956.

About Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jacksonspecializes in providing products and services to classic and collector carowners, astute collectors and automotive enthusiasts around the world. Thecompany produces "The World's Greatest Collector Car Auctions™" inScottsdale, Ariz., Palm Beach, Fla. and Las Vegas, Nev. Barrett-Jacksonalso endorses a one-of-a-kind collector car insurance offering forcollector vehicles and other valued belongings. For more information aboutBarrett-Jackson, visit http://www.barrett-jackson.com or call(480) 421-6694.

About Hot August Nights
Hot August Nights, a non-profit organization, is the premier classic carevent in the world, annually drawing hundreds of thousands of spectatorsand participants to northern Nevada to revel in nostalgia, enjoy topentertainers from the 50s and 60s and participate in a variety of eventsincluding show-n-shines, controlled cruises and more.



Add to Digg Bookmark with del.icio.us Add to Newsvine



Media Contacts
Sanaz Marbley/Allyson Molina
JMPR Public Relations on behalf of Barrett-Jackson
(818) 992-4353
Email Contact
Email Contact

Stacy Pearson/Tiffany Shultz
UP Agency on behalf of Barrett-Jackson
(602) 577-6888
Email Contact
Email Contact

Tara Trovato
R&R Partners on behalf of Hot August Nights
(775) 323-1611
Email Contact





Source: Marketwire