SCOTTSDALE, AZ -- (Marketwire) -- 01/20/13 -- Today, during the Barrett-Jackson Scottsdaleauction, a groundbreaking partnership was announced that brings The World'sGreatest Collector Car Auctions to the base of the Sierra Nevadas tojoin the world's premier classic car and nostalgia festival. The inauguralHot August Nights Auction Presented by Barrett-Jackson will takeplace in Reno Tahoe, Aug. 8-10, 2013. This event marks a historicpartnership between two of the most recognized names in the classic andcollector car industry.
The new partnership between Barrett-Jackson and Hot August Nights willoffer fans and customers of both the classic car event and collector carauctions a weeklong opportunity to celebrate and revel in some of the mostrecognizable and historic automobiles in the world. Not only will buyers beable to bid on and purchase from Barrett-Jackson's famous selection ofcollector cars, but now they can take them right from the auction block tothe streets of Reno Tahoe to participate in one of Hot August Nights'famous cruises or show-n-shines.
"The only missing piece in Hot August Nights' successful puzzle was aBarrett-Jackson Auction," said Craig Jackson, Chairman and CEO ofBarrett-Jackson. "Our collectors in Canada, Seattle, San Francisco and theSilicon Valley have been asking -- for decades -- for an auction in theirregion. The partnership with Hot August Nights provides the perfectatmosphere of automotive passion to make that happen."
Hot August Nights Reno Tahoe came as an opportunity for Barrett-Jackson andsignifies the next evolution in its series of collector car auctions aroundthe U.S. The auction quickly outgrew the Orange County Fairgrounds,expanding beyond both the site and the tent that the company had to bringin. In a move that will further improve its organization, Barrett-Jacksonselected Hot August Nights to serve its buyers in California, the PacificNorthwest and the Southwest, as well as the audience that already attendsthe Reno Tahoe event.
"Orange County has been good to Barrett-Jackson and Southern Californiawill remain an important market for us," said Steve Davis, president ofBarrett-Jackson. "Though it is time to expand our physical footprint, we dovalue our partnership with the City of Costa Mesa and the OC Fair and EventCenter."
This isn't the first time that Barrett-Jackson has had to evolve in orderto meet growth demands. From 2001 to 2004, Barrett-Jackson held a SouthernCalifornia auction at the Petersen Automotive Museum and then due topopular demand returned to Southern California with the Orange CountyAuction in 2010.
Now in its 27th year, Hot August Nights combines the classic cars andclassic sounds of the 50s, 60s and 70s creating the world's largest eventdedicated to "celebrating America's love affair with cars and rock 'n'roll." The event draws hundreds of thousands of visitors each year tonorthern Nevada providing them the opportunity to participate in organizedcruises, drag races, show-n-shines, concerts and more.
The move is also a great way to extend car culture and convenience toBarrett-Jackson fans and bidders attending the auction at Hot AugustNights. This allows them to easily proceed into the various automotiveactivities that follow in Monterey, surrounding the world-renowned PebbleBeach Concours d'Elegance.
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