NEW YORK, NY -- (Marketwire) -- 01/16/13 -- According to a recent article from Business 2 Community, a company's online reputation is its brand's reputation -- period. Reviews, ratings, consumer testimonials and industry trends produce searches which all exist primarily in the online realm. As such, what the Internet reveals about a brand can either make or break it; thus, online reputation management is more critical than ever before. The Business 2 Community article has won the attention of Reputation Changer, which has weighed in on the article with a comment to the press.
Reputation Changer's Chief Executive Officer Cliff Stein says in the press statement that the Business 2 Community article is "right on the money." Continues Stein, "There are more and more avenues available for consumers to peruse reviews and product ratings. It has never been easier to visit a site like Yelp.com, or to search for a product or service on Google or Bing. What this means is that consumers are placing a lot of stock in online reputation -- and if your company has a sterling one, that is great. If, on the other hand, your brand's online reputation is lackluster, you could face some severe problems."
Stein says that online reputation problems can be caused by defamatory online posts, by negative reviews, by consumer complaints, and, worst of all, by scam accusations. "At Reputation Changer, scam allegations are among the most serious problems that we see," he affirms. "A scam allegation can completely poison your brand's online reputation, and lead to total ruin."
The Reputation Changer CEO is not exaggerating when he says that a bad online reputation can take a company to ruin. "Truly, the effects can be devastating, simply because of how much stock consumers place in online reviews and scam reports," he claims. "A negative online profile, or even a single bad review, can lead to lost customers, diminished profits, and, ultimately, to a severely impacted bottom line."
Stein also says that no company is impervious to the threat of bad reviews and scam allegations. "Even the most conscientious of companies can fall prey to online defamation," he says.
In fact, Stein says that online defamation can come from a variety of sources. "Sometimes, bad online reviews or scam allegations can come from customers who are simply being unreasonable," he offers. "In other instances, these negative listings come from employees who are unhappy. They can even come from rival companies, seeking to ruin your brand's integrity."
Because online defamation can come from so many sources, companies cannot prevent it from happening altogether -- but there are ways in which they can guard themselves against it. "The best practice is to counterbalance negative listings by ensuring that your company has plenty of positive ones," Stein advises. "This means creating a compelling website with lots of strong content, as well as maintaining a robust and active social media presence."
For companies facing dire online reputation scenarios, companies like Reputation Changer offer a variety of image-boosting and brand-enhancing services. "Our mission is to present the client's brand as a brand of choice among consumers, plain and simple," Stein enthuses. "We cannot prevent bad reviews from happening, but we will strive to ensure that these negative listings fall by the wayside, and that consumers see the positive information about your brand."
At Reputation Changer, scam reports, negative reviews, and consumer complaints are all met with swift rebuttals.
Reputation Changer was founded in 2009 by a team of direct response marketing professionals. The company quickly grew into the world's leading online reputation management and monitoring service; today, Reputation Changer provides an array of services in brand enhancement and negative listing suppression, to a client base that includes Fortune 500 companies, small businesses, and individuals. At Reputation Changer, scam reports, online complaints, and negative reviews are regarded as grave threats to the client's reputation, and as such they are responded to effectively and promptly.
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