News Column

Calling All Grannies: Convince the Grandkids to Turn Down Their Heat and Put on Their Sweaters!

Jan 16 2013 12:00AM

Marketwire

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TORONTO, ONTARIO -- (Marketwire) -- 01/16/13 -- Editors Note: One video and six photos are associated with this press release.

WWF is calling all grannies, grandmas, abuelas, nonnas, nainais and bubbies to support National Sweater Day on February 7, presented by Loblaw Companies Limited (Loblaw).

A dedicated team of grannies will encourage Canadians to turn down their thermostats and put on a sweater. National Spokesgranny Gladys demonstrates how it's done in this short video. She's calling on her fellow grannies to teach their children and grandchildren about the importance of valuing energy.

"Members of the Greatest Generation are natural energy conservers - grannies don't turn up the heat when it gets chilly, they put on a sweater and a pair of slippers!" said Gladys, National Sweater Day Spokesgranny. "I'm looking for Canada's greenest grannies to join me in helping our kids and our grandkids to re-learn the lost skill of energy conservation that used to be second nature."

WWF's National Sweater Day is designed to remind Canadians to value our energy: it's a chance to think differently about how we use energy, and how everyone can all play an important role in fighting climate change by using energy wisely, not wastefully. If all Canadians lowered their thermostats by just 2 degrees Celsius this winter, it would reduce greenhouse gas emissions by about 4 megatons - the equivalent of shutting down an average sized coal-fired power station.

Interested grannies can visit sweaterday.com or facebook.com/wwfcanada for information on how to audition for WWF's National Sweater Day popular Granny Call Centre.

And all Canadians can make their grannies proud on February 7, by turning down the heat and putting on their sweaters.

"If you're afraid you'll forget, sign up for a reminder call today at sweaterday.com," said Gladys. "You can even choose what kind of granny you want to call you - and it's very kind of you to ask, dear, but I can't call everyone myself, you know. That's why we need help from grannies across Canada!"

WWF's National Sweater Day is supported by partial proceeds from Loblaw's charge-for-plastic shopping bag program.

For more information about National Sweater Day and how to get involved, please visit sweaterday.com or facebook.com/wwfcanada.

About WWF

WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive. www.wwf.ca

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. www.loblaw.ca

To view the video associated with this press release, please visit the following link: http://www.youtube.com/watch?v=gUvkwJ8q82Y.

To view the first photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20130115-National_Sweater_Day_is_Coming.jpg.

To view the second photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20130115-National_Sweater_Day_Panda_Sweater.jpg.

To view the third photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20130115-GladysturnsdowntheheatforNational_Sweater_Day.jpg.

To view the fourth photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20130115-Gladys_shows_off_her_sweater.jpg.

To view the fifth photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20130115-GranniesinactionattheNationalSweaterDayGrannyCallCentre.jpg.

To view the sixth photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20130115-Granny_Call_Centre_for_National_Sweater_Day.jpg.



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Contacts:
WWF-Canada
Riannon John
416-347-1894
rjohn@wwfcanada.org
www.wwf.ca

Loblaw Public Relations Department
905-459-2500
pr@loblaw.ca





Source: Marketwire


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