News Column

Barfresh Names Industry Veteran Director of Manufacturing and Product Development

Jan 16 2013 12:00AM



DENVER, CO -- (Marketwire) -- 01/16/13 -- Barfresh Food Group, Inc. (OTCBB: BRFH) ("Barfresh Food Group" "Barfresh" or the "Company"), a manufacturer and distributor of unique ready to blend beverages, today announced that Craig J. Bennett, an industry veteran, has been named Director of Manufacturing and Product Development for the Company. This is a newly created position in response to Barfresh's growth.

Riccardo Delle Coste, Barfresh CEO, said, "Craig has more than 30 years of diverse product development experience that includes retail, food service, and flavor/ingredient applications. He has worked for major companies such as Kraft/General Foods, Unilever, and ICI and last held the position of Global Director of Quality and Product Development at Mrs. Fields Famous Brands where he was responsible for all of the company's iconic brands, such as TCBY, Yovana and Mrs. Fields Cookies. Craig's addition to our team provides Barfresh with significant depth as we roll out our smoothies in a number of well-known chains in 2013. Many of our customers require specialized and proprietary flavors to afford each its own competitive edge. Craig has already been instrumental in our efforts in this area, as he was responsible for the development of the recently-approved smoothie flavors being tested at a major casino operation. We welcome him as we prepare for significant growth in 2013."

Mr. Bennett holds an MS in Food Science from Rutgers Graduate School and received a BA in Biological Sciences with an emphasis in Biochemistry also from Rutgers College.

About Barfresh Food Group, Inc.

Barfresh Food Group Inc. is a manufacturer and distributor of ready to blend beverages. The Company utilizes a proprietary patent pending system, using controlled pre-packaged portions, to deliver a freshly made smoothie that's quick, cost efficient and with no waste. Barfresh Food Group, Inc. utilizes contract manufacturing facilities to complete the manufacturing of its "sealed pack of ingredients for an individual smoothie."

The Company sells ready to blend all natural beverages primarily to restaurant chains in the fast food and fast casual dining sector. In the future it intends to target other segments of the food service industry as well as the retail consumer market, including grocery stores and other retail outlets.

Forward-Looking Statement Notice:

This press release includes "forward-looking statements" as defined by the U.S. Securities and Exchange Commission (the "SEC"). All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the SEC, including its Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.

Beverly Jedynak
Martin E. Janis & Company, Inc.

Source: Marketwire

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