LONDON -- (Marketwire) -- 01/15/13 -- Cheapflights Media
•39% go to same resort & eatery; 20% eat same meal; 14% talk to same waiter; 13% take same snaps •UK, US, Spain, France and Italy are top 'deja vu' destinations for Brits' summer holidays •Australia, New York, Hawaii, the Maldives and California are 'dream destinations' to break the habit
We think of holidays as a break from routine, but when it comes to getting away for our big annual break it seems we Brits are stuck in our ways, with around eight in ten (79.6%) saying they are likely to return to the same summer holiday destination more than once.
Popular Holiday Habits
And when we reach our "déjà vu destinations" we like doing the same things while we're there. Around four in ten of us choose the same resort (39.3%) and restaurant (38.9%) while over three in ten (31.5%) go to the same attractions. And a significant number of people seem to want to recreate the same experience of previous holidays, even down to the smallest detail: 20.4% eat the same meal, 14.2% talk to the same waiter; 13.4% take the same pictures and 7.6% even opted for the same room. And it might be worth keeping an eye on your partner; the one thing they might change about their holiday is you: perhaps shockingly, almost one in ten (8.2%) said they had visited the same destination again with a new partner or spouse.
The findings form part of Cheapflights' Holiday Habits Research, carried out by leading holiday inspiration and deals comparison site, Cheapflights.co.uk, which polled 1,027 people in the UK.
Why we go back again (and again)
In line with the national mood and our obsession with the weather, prices (2nd) and great weather (3rd ), were amongst the top reasons for getting into a regular 'holiday habit' -- with most adamant that their déjà vu destination was 'just the best holiday I've ever found' (1st). Convenience factors rounded off the top five with people ranking 'easy to get to' as their 4th biggest motivation, ahead of 'easy to get around' and 'peace of mind' in joint 5th.
When it comes to repeat bookings, partners come before children, with 'my partner likes it' ranked as 8th in motivation terms, ahead of 'my children like it,' in 15th overall. Interestingly, pleasing their partner was more important for men (who put this in 4th) than women (9th) in terms of driving their decision to return. Food (overall 9th) also came ahead of 'sports/activities' (16th) in terms of motivations to return to a previous destination -- with 'safety' (overall 7th) and 'feels like a second home' (overall 10th) rounding off the top ten.
Where we go -- our most popular déjà vu destinations
Brits named the UK (1st; 24.2%), United States (2nd; 17.2%), Spain (3rd; 14%), France (4th; 7.9%) and Italy (5th; 4.8%) as the top five 'déjà vu destinations' for summer holidays. Other popular repeat holiday destinations were Greece (4.4%), Cyprus (3%), Turkey (2.7%), Portugal (2.6%) -- and India (2%).
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