News Column

Social Media Apps Bring Inauguration to the Masses

Jan. 15, 2013
White House

President Obama's second inauguration may be lower key this year but will be accessible to millions of people thanks to technology and social media.

Yes, there's an app -- actually two -- for the inauguration next week, Politico reported Monday.

The two committees producing President Barack Obama's second inauguration and related activities said the applications, launched Monday, provide a range of information, guidance and content for the event.

The 2013 Presidential Inaugural Committee, the group responsible for the inaugural parade and balls, developed an app compatible with iPhones and other smartphones that allows users to post remarks and photos to their Facebook and Twitter pages, as well decide where they want to watch the activities, Politico said. The application also is designed to direct ticket-holders to their entry points and allows viewers globally to watch the festivities streamed live.

"This is the first official smartphone app built for a presidential inauguration," said Nate Lubin, PIC digital director. "We wanted to build a tool that will enable us to reach new people in new ways. This app does just that."

The Joint Congressional Committee on Inaugural Ceremonies, the group that handles details of the actual swearing-in ceremony at the Capitol, has a mobile application that features live streaming of the ceremony, maps for ticket-holders and non-ticket-holders, and links to the Secret Service's Twitter feed, Politco said.

"For the first time ever, a mobile Web app will help anyone on Inauguration Day figure out the best route from the Metro stations right to their ticketed area," Sen. Charles Schumer, D-N.Y., chairman of the Joint Congressional Committee on Inaugural Ceremonies, said in a statement. "These tickets and this new site are a big part of our efforts to make sure these ceremonies are safe and enjoyable for everyone who attends."



Source: Copyright United Press International 2013


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