NEW YORK, NY -- (Marketwire) -- 01/15/13 -- Maxymiser, the global expert in testing, personalization and cross channel optimization for online businesses, announced today the release of a new white paper for online retailers called "Meet the Modern Day Merchant Prince: With website optimization and personalization, chief marketing officers can marry the art and science of merchant intuition." The white paper addresses how brands' ability to capture online customers and their dollars will be as crucial to retail triumph as the bricks-and-mortar magic of store layout, location and vibe.
Merchant princes of the past were executives who combined instinct and analysis to achieve customer engagement and sales success in brick-and-mortar retail. But in a world increasingly dominated by online retail, who will be the future merchant royalty and what skills, tools and resources will they need to strike the right balance of retailing art and retailing science?
"Meet the Modern Day Merchant Prince" looks at key trends in online retailing and the tools available to mine Big Data and capture customer intelligence in real-time, ultimately leading to improvements in customer targeting and automation of website content personalization.
"With CEOs' limited bandwidth, CMOs are well-positioned to guide efforts to understand customers and translate that knowledge into the right online and in-store experiences. CMOs already have many of the skills, systems and other resources needed to do this," says Paul Dunay, Vice President of Marketing at Maxymiser. "CMOs are the logical choice to lead the charge in this rapidly evolving arena."
To discover a proven new approach to marrying the art and science of merchant intuition, download the white paper today here.
Maxymiser enables any online business to turn every interaction into an experience with our cloud-based testing, personalization and cross channel optimization solutions. Maxymiser serves billions of individual experiences across every digital channel to dramatically improve conversion rates and revenue based on real-time data. Combined with a team of industry experts, Maxymiser's Customer Experience suite quickly delivers measureable results to every client with multivariate testing, segmentation, behavioral targeting and product recommendations for web, mobile, social and email. Maxymiser provides unique experiences for the world's most iconic brands, including Alaska Airlines, Chrysler, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006, Maxymiser has offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners.
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