News Column

GM's Troubled European Division Betting on New Models

Jan. 15, 2013
Opel Mokka (M 93, Creative Commons)
Opel Mokka (M 93, Creative Commons)

Opel, the crisis-plagued European subsidiary of US-based General Motors, believes it can at least halt the slide in its market share in 2013 with its newly introduced Mokka and other freshly minted models.

"The keys to success in a difficult market environment are strong, new models," Opel's interim chief, Thomas Sedran, told dpa Tuesday at the North American International Auto Show in Detroit.

With the eurozone back in recession, the company is projecting that the European car market will contract by 4 per cent, he said.

"Despite that, we want to at least stabilize our market share this year in Europe," Sedran said.

GM has said it projects German-based Opel to report a 2012 loss of 1.8 billion dollars, with a return to profitability by the middle of the decade.


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Source: Copyright 2013 dpa Deutsche Presse-Agentur GmbH


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