Medical practices across the country are increasingly using social media to communicate with patients. Old Bridge Spine and Wellness Center in Matawan, NJ is leading this trend, using social media to stay connected with patients and share daily wellness tips. The chiropractic care center maintains an active presence on Facebook and other social media sites. According to the practice, services like Facebook are the ideal way to connect with patients on a regular basis. The practice is also active on Twitter and Google+.
Old Bridge chiropractor Dr. Peter Bufano and Daniel Neissany, PT, DPT are finding new ways to stay in touch with busy patients. The chiropractors are using Facebook and other social media sites to share daily wellness tips, updated chiropractic news, and seasonal care information.
"Our website is a great resource for general information about chiropractic care and natural pain management," said Dr. Bufano. "Social media allows us to be further engaged with patients, sharing the latest wellness news and also answering patients' general questions."
The practice has been focusing on wellness tips to avoid seasonal injuries as well as encourage preventative care. "Each day, we do many small things that can aggravate chronic pain," said Neissany. "Something as simple as carrying heavy shopping bags or slouching on the commute home from work can strain the lower back. In our busy lives, we may not think about how these little things can add up to pain and injury. Facebook is a great way to bring awareness to our patients' lives and help reduce the risk for chronic back pain."
According to Neissany, giving patients another outlet in which to receive credible, useful information is important. "Our website works as a valuable resource for our patients," said Neissany. "However, updates to our practice and our industry occur constantly, and we want to provide a way for people to keep up-to-date with these changes."
By sharing the health tips and news about current wellness care information on Facebook, it helps foster an interactive dialogue, which is not always possible on a static website. Being more actively involved in social media is the way many chiropractors are headed due to an increase in the use of smartphones and the number of people online.
"Social media is just one of the many ways we provide enhanced patient care. We want to be accessible to our patients," said Dr. Bufano.
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