NEW YORK, NY -- (Marketwire) -- 01/10/13 -- Seamless (seamless.com), the leading mobile and online service for ordering delivery and takeout food from more than 11,000 top restaurants in the U.S. and UK, has released results of a new study on the food ordering habits of urban Americans. The study found that people are becoming more conscious of making healthy food choices when ordering delivery and takeout versus eating in a restaurant.
The study showed that cooking is still the most popular way for people to enjoy dinner, but ordering delivery and takeout is on the rise. Additionally, people are making healthier choices when they get delivery or takeout than when dining at a restaurant:
•People are 10 times more likely to consume bread at a restaurant than when it accompanies delivery or takeout. •People are twice as likely to order an appetizer at a restaurant than when getting food delivered. •Only eight percent of all respondents eat dessert when ordering in or taking out versus one quarter that order at restaurants. •Nearly 40 percent of respondents said that they typically order side dishes at a restaurant versus 25 percent when ordering for delivery or takeout.
No longer are delivery and takeout only about pizza and wings. More and more, people are watching their waistlines when ordering in and taking out. In 2012, Seamless customers ordered salads four times more than pizza and 16 times more than wings.
"Ordering in and ordering online provides hungry consumers with more options, many of which allow them to eat healthier," said Jonathan Zabusky, CEO of Seamless. "We're finding our customers aren't as inclined to mindlessly eat bread or dessert when they see all of their choices. Our overall mission is to make our more than two million hungry members happy, while offering them more healthy choices."
Seamless aims to simplify eating healthy when ordering in or taking out by making it easier to select healthy substitutions and by offering food categories, like Healthy restaurants, Gluten-Free restaurants, Vegetarian restaurants and Vegan restaurants, among its 76 total categories and cuisines.
"Making healthy choices doesn't have to mean depriving yourself," said Robyn Youkilis, Board Certified Health and Cooking Coach. "Seamless makes it easy to make healthful choices and include special requests with orders, so that people can find something delicious, satisfying and good no matter what type of mood they're in."
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