News Column

123 Heads of State Dig Social Media, Twitter

Jan. 1, 2013
Obaba

The Digital Policy Council (DPC), an international, non-partisan "think tank" on 21st Century Governance, has released its 2012 ranking report on the use of social media by heads of state.

The DPC is the research and public advocacy arm of Digital Daya ('digital influence'), a next generation strategic consultancy that empowers government and corporate leaders to leverage the new media of the Internet to build influence and shape public opinion.

The Digital Policy Council's most up-to-date research recorded a compound annual growth rate (CAGR) of 93% in world leaders joining Twitter since it began recording the data in early 2010 reflecting a near doubling every year of Heads of State on Twitter as they aggressively pursue new ways to build influence with their citizens and the international community.

Analyses as of December 2012 reveal that 75%, or three out of four heads of state, have a presence on the social media site Twitter. A total of 123 world leaders out of 164 countries have Twitter accounts set up in their personal name or through an official government office. The new figures represent a 78% increase in the number of heads of state and national governments on Twitter from the third quarter of 2011.

"We expect Twitter will become a de facto communication tool for nearly all heads of state in 2013," said Omar Hijazi, Managing Partner at Digital Daya. "With a more emboldened and connected society, world leaders are recognizing, now more than ever, that the options for communicating with their electorate have been permanently redefined."

Latin America, Middle East and Women Take Claim of the Top 10

In 2012, President Obama again maintained the top spot of all world leaders, with a vast 24 million followers, adding 15 million followers in one year and exceeding his closest rival President Hugo Chavez of Venezuela by 20 million followers. President Chavez along with four other Latin American leaders made up 50% of the Top 10 including newcomers President Juan Manuel Santos of Colombia and President Enrique Pena Nietoin of Mexico.

Three spectacular women claimed spots in the Top 10 in 2012 capturing collectively over 5.5. million followers; these world leaders are Queen Rania of Jordan, President Dilma Rouseff of Brazil and Argentinean President Cristina Fernandez De Kirchner.

The Queen of Jordan was joined by two other world leaders from the Middle East, President Abdullah Gul of Turkey who increased his following by over 2 million people and an enduring member of the Top 10, His Highness Sheikh Mohammed, Prime Minister of the UAE and Ruler of Dubai who grew his followers by nearly 1 million in a single year.

The sole European on the list is Russian President Dmitry Medvedev, a fresh entrant into the top ten in 2012 likes to tweet in both Russian and English.

Resistance is Futile

Suddenly resistance to this medium, throughout the political sphere, is being converted into acceptance. World leaders are discovering that it isn't possible to control the internet, it is more important to harness its energy in the right direction.

Even the UK Prime Minister David Cameron, a long-time hold-out and consistent disparager of the Twitter platform, experienced a change of heart by adopting in October 2012 a Twitter handle in his own name. When questioned by the media as to why he was at long last utilizing Twitter, he provided an acquiescent yet telling remark, "You've got to get with the programme, I suppose."

For more insights and information download the full report at http://ow.ly/gsAXG





Source: Copyright PRNewswire-USNewswire 2013