NORWALK, CT -- (Marketwire) -- 09/06/12 -- Engage121, Inc., a social media software provider, announces that The Dwyer Group, an international franchise holding company, has selected the Engage121 Enterprise edition to manage social media for Aire Serv®, Glass Doctor®, Mr. Appliance® and Mr. Rooter® Plumbing.
Lori Johnson, Marketing Director for The Dwyer Group, said, "We have been looking for an application that would accomplish all the requirements of our social media efforts as well as the unique needs of a franchisor. We found Engage121 to have an excellent platform and the features we need to be successful in social media."
The Engage121 Enterprise edition provides franchisors the ability to work cooperatively with franchisees on the development of social media communities focused on both the brand (franchisor) and local outlet (franchisee). Engage121's over ten year history working with franchise companies has guided their development of sophisticated content management, "permissioning" and reporting systems that uniquely address the needs of the franchise industry.
For The Dwyer Group, this means that their corporate social media team and selected franchisees will be able to monitor local social media conversations simultaneously across multiple social media platforms and consumer review sites. Then, using permission-enabled publishing tools, The Dwyer Group and their franchisees will be able to post localized content to each franchisee's social media platforms to engage local consumers with advice, tips and offers to assist. Charts and reports in the Engage121 application will allow The Dwyer Group to measure levels of engagement enterprise-side as well as in each franchisee's local market and to assess the contribution of social media engagement to the bottom line.
"For a service-focused franchise organization like The Dwyer Group, social media needs to be an integral part of the marketing mix," Engage121 CEO Jon Victor said. "The localized listening and publishing tools in Engage121 will give The Dwyer Group and their franchisors a convenient, centralized platform to help them track, respond to and measure the impact of social media conversations about their brands locally and system-wide."
About The Dwyer Group, Inc.
The Dwyer Group, Inc., based in Waco, Texas, is a holding company of seven franchise businesses, each selling and supporting a different franchise under the following service marks: Aire Serv®, Glass Doctor®, The Grounds Guys®, Mr. Appliance®, Mr. Electric®, Mr. Rooter® (Drain Doctor in the UK and Portugal), and Rainbow International®. Collectively, these independent franchise concepts offer customers world-wide a broad base of residential and commercial services. In addition, The Dwyer Group operates glass shops in New England and the Portland Glass brand name. The Dwyer Group is a portfolio company of TZP Group LLC, a private equity firm based in New York that focuses on control investments in business and consumer service companies with enterprise value.
About Engage121, Inc.
Founded in 1998, Engage121, Inc. offers the most comprehensive social media management application for global brands, agencies and organizations with local sales outlets. Its flagship product, Engage121, enables organizations to monitor, evaluate and respond in real time to social media activity across the widest range of platforms, including but not limited to Facebook, Twitter, and YouTube, as well as consumer review sites and blogs. Engage121 also allows content deployment in a centralized, controlled and compliant manner. For more than a decade, the company has provided a suite of media and communications services to over 1,000 businesses and organizations and brings this wealth of experience to its social media clients. For more information, please visit www.engage121.com.
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