HispanicBusiness

Beast Latin has added editor Bernardo Revilla to its New York office, adding to the media outlet's divisions in LA and Austin, Texas, the company announced today.

Revilla brings over 12 years of experience in both the general and Hispanic markets, having worked with such clients as CP+B Group; Grey, Saatchi & Saatchi; and mcgarrybowen.

"We continue to grow in response to the increasing demand among our clients for Hispanic and Latin American cultural understanding, particularly in the New York market," says Luis Ribeiro, vice president of Beast's Latin division. "It is essential to have a diverse group of people with different experiences who can respond to every individual client."

Revilla, born in Madrid, Spain, first came to the U.S. as a backpacking tourist. The three months that he originally intended to stay turned into a lifetime when he fell in love with New York, according to a release. He began his media career as an assistant editor under Avi Oron.

"The art of storytelling is thrilling to me," Revilla says. "Every cut is an opportunity to make messages more beautiful and more powerful."

He enjoys cutting shorts, Web content, music videos, fashion films and long-form films.

"I have followed Berni's career for some time and can say with confidence that his upbeat sensibility is reflected in every project he works on," says Ribeiro. "He has an eye for beauty, comedy and storytelling that is unique to his Spanish background and New Yorker lifestyle."

Beast has facilities in Santa Monica, Calif.; New York; Austin, Texas; Detroit; Chicago; and San Francisco, Since 2006, Beast has worked with such clients as Budweiser, General Motors, Comcast Walmart. It is part of Deluxe Content Creation Group.