News Column

Will Rogers Institute Partners With AMC Theatres(R) to Provide Special Movie Screenings for Moms

Sep 4 2012 12:00AM


ThumbnailNewborns in the News: A Will Rogers Institute Update. Read about:Bring Your Baby Matinees, presented by The Bump and AMCWill Rogers Neonatal ProgramAnd so much more!LogoThumbnailOn the first Tuesday of every month, at Noon, See the movies you want to see in a baby-friendly zone. That means the lights are brighter, the volume is lowered, and poopy diapers are not frowned upon.Tracker

BURBANK, CA -- (Marketwire) -- 09/04/12 -- The Will Rogers Institute (WRI) -- you've probably heard of us at the movies, but maybe you're not fully aware of everything we do for the public. We're a national charitable health program focused on funding the research of debilitating lung disorders, medical school training fellowships and distribution of free health education materials to the general public.

We're also a national leader in providing life-saving neonatal ventilator equipment to hospitals across the country. The WRI has provided grants from California to New York, and many cities in between. Since the inception of the program in 2006 -- we have granted $3.1 million to nearly 50 needy hospitals across the United States. In 2012 alone, we were able to fund 12 medical facilities with $400,000 worth of equipment. Our objective is simple -- to place as many ventilators as our annual budget will allow, with the ultimate goal of saving as many babies' lives as possible.

The Will Rogers Institute has partnered with AMC Theatres, and with the, to provide a movie-going experience especially for new mothers, and generate much needed funds for the Will Rogers Institute.

It's a play date for parents and caregivers! Cry babies? Breast feeding? Stroller parking? No worries! Catch a current movie you want to see on the first Tuesday of every month.

*Screenings begin at noon in many locations and are always shown in a baby-friendly environment:

Breastfeeding-friendly atmosphere
Brighter lights and lower volume
Stress-free environment
Stroller parking
Crying babies allowed

A portion of the ticket purchase will be donated to the Will Rogers Institute. Funds raised will benefit the neonatal program which helps provide much-needed equipment to neonatal intensive care units nationwide. Proceeds also help fund the research and treatment of pulmonary diseases and disorders.

*Movies shown at participating theaters. Show times may vary. Please check your local listings.

About the Will Rogers Institute
The Will Rogers Institute is a program of the Will Rogers Motion Picture Pioneers Foundation -- a charity named after one of the greatest humanitarians, philanthropists and entertainers that ever lived, Will Rogers. The Institute is dedicated to the support of research and medical school fellowships in debilitating lung diseases and disorders, the distribution of free health educational materials, and being the national leader in providing life-saving neonatal ventilator equipment to hospitals throughout the United States. For more information about the Institute, please visit

About AMC Entertainment Inc.

AMC Entertainment Inc. delivers distinctive and affordable movie-going experiences in 338 theatres with 4,865 screens primarily in the United States and Canada. The company operates 22 of the 50 highest grossing theatres in the country, including six of the top 10. AMC has propelled industry innovation and continues today by delivering premium sight and sound, enhanced food and beverage and diverse content.

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Todd Vradenburg
Will Rogers Motion Picture Pioneers Foundation

Ryan Noonan
Director of Public Relations
AMC Theatres

WestGlen Media Relations

Source: Marketwire

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