News Column

Chrysler Reports Best August Sales in 5 Years

Sept. 4, 2012
2013 Dodge Dart. Courtesy of Chrysler Group LLC
2013 Dodge Dart. Courtesy of Chrysler Group LLC

Chrysler Group LLC today reported U.S. a 14 percent increase in sales compared to August last year. The group moved 130,120 units, its best August since 2007.

Dodge Brand's "Iron Man streak continued last month as we posted our 29th-consecutive month of year-over-year sales growth," said Reid Bigland, president and CEO - Dodge Brand and head of U.S. sales. "Our hard work over the past few years is starting to pay some dividends in our sales growth, quality awards and profitability."

Dodge produced three record-setting models while registering the largest sales volume of any Chrysler brand in August. The Avenger and Challenger set sales records for the month, while the Journey full-size crossover set an all-time sales record for August.

Chrysler's August increase was driven in part by sales of the all-new Dodge Dart compact sedan (3,045 units), according Chrysler Group. Dart sales were up 294 percent in August compared with the previous month of July, as the Belvidere, Ill., assembly plant continues to ramp up Dart production.

Bigland added that "an incredibly resilient U.S. new vehicle sales industry doesn't hurt, either."

The Chrysler 300 flagship sedan saw a 65 percent increase, while Jeep Grand Cherokee posted a hike of 13 percent. The Ram pickup truck posted a 19 percent increase in August.

Chrysler Group finished the month with a 66-day supply of inventory (362,407 units). U.S. industry sales figures for August are projected at an estimated 14.6 million units Seasonally Adjusted Annual Rate (SAAR).

Sales Highlights by Brand

FIAT brand sales were up 34 percent compared with the same month a year ago. Sales of the Fiat 500 Cabrio were up 37 percent versus the same month last year, while the Fiat 500 Abarth were up 22 percent compared to July.

Chrysler brand sales were up 25 percent, the brand's best August sales in five years and its 14th-consecutive month of year-over-year sales gains. The Chrysler 200 mid-size sedan contributed to the brand's sales gain by setting a sales record for the month of August.

Sales of the Ram pickup truck, Chrysler Group's volume leader, were up 19 percent in August compared with the same month a year ago. Of the Ram 1500 sales, the regular cab pickups posted the largest percentage sales increase in August, while the crew cab trucks led in volume.

Dodge brand sales increased 13 percent, the brand's best August sales since 2005 and its second best sales month this year. Dodge brand sales of 47,348 units represented the largest sales volume of any Chrysler Group brand in August. Sales of the all-new Dodge Dart compact sedan soared 294 percent in its third month of sales.

Jeep brand sales were up 5 percent, the brand's best August sales in nine years and its 28th consecutive month of year-over-year sales gains. The Jeep Wrangler, the brand's volume leader in August, set a sales record for the month of August. Sales of the Jeep Liberty were up 15 percent in August compared with the same month last year, its best August since 2006.



Source: HispanicBusiness.com (c) 2012. All rights reserved.


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