I want to know more about Search Engine Optimization and how customers can easily find my business on Google?
Generating traffic to your website is important for any
online business, and Search Engine Optimization (SEO) allows you to
optimise your website to attract the right type of visitor.
SEO is one of the biggest challenges that many online businesses
face today, as competition is fierce for the attention and approval
of search engine users, but done correctly will enhance the overall
traffic that your website receives.
Here are a few a few top SEO tips:
1. Fresh Content - Search engines look for frequently updated unique content. Adding a blog
can increase the depth of your content.
2. Short Page Titles - Search engines will rank search results
partly based on the page title tag; make sure your titles contain
fewer than 10 words, including your item of interest, followed by
your website or business name for best results.
3. Relevant URL - Make sure your URL is readable by humans, is
short, simple and most of all relevant. Your ranking will improve
when the keywords in your web address match the phrase searched for.
4. Social Media - You want your readers to start tweeting/liking
your content and creating a buzz, so give them every opportunity to
do so by embedding your twitter feed, and adding share buttons to
your web pages.
5. Keyword selection density - The ideal amount of dedicated
keywords contained on any web page should be around 7% throughout
your content.
Take a look at your competitors and see what their content
contains and how they are ranked. You could learn a lot!
And finally, by integrating the key points mentioned above
throughout your website, you will give yourself a greater chance of
achieving your goals online.
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News Column
Search Engine Optimization Tips
September 30, 2012
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