HispanicBusiness

WASHINGTON, Sept. 29, 2012 /PRNewswire-USNewswire/ -- The National Hispanic Corporate Council, a non-profit organization, in partnership with corporate America since 1985, which provides its member companies a multi-layered approach and resources to maximize the diversity of the Hispanic market, will hold its 2012 Fall Member Meeting and CEO Forum, on Wednesday, Oct. 3 and Thursday, Oct. 4 in Berkeley, Calif. The focus of this two-day conference is "Developing a Healthy Business Culture: An Innovative Approach to Thriving in Today's Marketplace." Today's business environment is one of the most challenging we've faced. Beyond just the regular forecasts that businesses produce, we have interesting regulatory forecasts to produce, which could be equally impactful. However, even in the most challenging times, there are businesses that thrive and find new ways to grow. That doesn't happen by accident but because of purpose. We all want to find that purpose and nugget of inspiration and knowledge that creates the competitive edge.

Our Fall Membership Meeting has been designed to provide an opportunity to discover how to be purposeful and perhaps look at thriving in a totally different way. "Here at the NHCC we understand the needs of Corporate America and in 2012 we will continue to provide the educational resources needed to help our membership meet the challenges in an ever changing business environment. We ask our membership to take full advantage of the resources we offer; attend transformational member conferences that have been reformatted to provide a deep dive into subject matter across key responsibility areas to help managers, directors and executives continue to be prolific in business." said Pat Martinez, President & Chief Executive Officer. "This fall we will have concurrent tracks in Wellness as a Business Strategy and Social Media. We also have incorporated a Leadership Development Session customized for our membership attending the conference in conjunction with our CEO Forum. We added additional value at the conference by incorporating an informal recruiting session with entry level Hispanic professionals from local universities and high schools that is sponsored by Walmart and serves to add another vital component to our goal of pipeline Hispanic talent development. We hold a unique space in leadership development and we continue to provide our membership with the resources and best practices they need to learn and drive their companies successfully."

Track 1 of our member meeting event will include a focus on maintaining a healthy workforce "Wellness as a Business Strategy" Presentation. Edgar Quiroz, National Director of Workforce Diversity, Kaiser Permanente, will moderate this session. Guest speaker is Dr. Frank Meza, Assistant Area Medical Director, Los Angeles and West Los Angeles Medical Centers. The panelists are: Jill Berger, Vice-President, Health & Welfare, Marriott International; Warren J. Moore, Divisional Health and Wellness Senior Director, Walmart; and Pamela French, Director, Global Benefits and Integration in Human Resources, Boeing. Lost productivity. High absenteeism. Low morale. These are the costs of overlooking the importance of inspiring the workforce to be physically, mentally and emotionally present in the workplace. In today's fiercely competitive environment and economy, organizations simply cannot afford to ignore the risk of expensive and increasing health care costs due to health care issues caused by an epidemic of inactivity. This track will explore the total bottom line impact of an unhealthy workforce.