News Column

.XXX Officially a Search Engine

Sept. 27, 2012

ICM Registry, the registry operator for the .XXX top-level domain (TLD) for online adult entertainment, has launched a search engine dedicated to making millions of pages of adult content accessible.

With the launch of, ICM Registry continues its mission to make responsible online adult content accessible to adults. There are more than 240,000 .XXX domain names under management.

"ICM Registry has worked for more than a decade to build .XXX into a globally accepted place for responsible adult online entertainment," said Stuart Lawley, CEO of ICM Registry. "With a search engine dedicated to helping people find precisely what they want amid millions of pages of content, we're providing an entirely new adult content experience in a safe, privacy protected and trusted environment." works just like popular search engines, except while some search engines reportedly de-rank adult sites in order to filter adult content out of regular searches, our new search engine helps consumers accurately find and enjoy all manner of porn -- because it searches only .XXX domain-based porn.

With more than 21 million pages of .XXX content crawled, no matter what consumers are looking for, allows for safe and effective searching for any fetish or genre, across multiple languages and sexual orientations.

All .XXX sites contained within are Malware scanned daily by McAfee and each site comes with a MetaCert electronic Family Safety label making it easier for users, organizations and parents to adjust browser settings to restrict access to websites labeled as adult oriented content.

"We are able to offer millions of pages of .XXX content on a platform that is responsible and user friendly," Lawley said. "This is a safer, responsible environment where users aren't subjected to potentially annoying images and offers that plague some porn portals. The site is also free of pop ups, pop unders and other unwelcome distractions. It's just a better user experience."

Users can access the search engine through their mobile or desktop browsers. It is a free service with no downloads required or accounts to set up, and no need to provide any personally identifying information. After the user verifies that they are over 18 years old, they are presented with an easy to use interface and customizable environment. Consumers can set preferences including language and sexual orientation, and they can start searching, including through the use of up to 50 popular categories. Once the user finds a site that interests them, they simply click on the chosen URL and are directed to the chosen site.

ICM Registry launched .XXX as the world's only internet TLD dedicated to online adult entertainment in December 2011.

Source: Copyright PRNewswire 2012

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