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C3 Metrics Co-Founder to Discuss Viewable Impressions -- the Attribution Game-Changer at OMMA Global in New York City

Sep 27 2012 12:00AM



NEW YORK, NY -- (Marketwire) -- 09/27/12 -- C3 Metrics, the leader in viewable impression technology, including the ability to see through iFrames and advanced advertising attribution, today announced its COO and Co-Founder, Jeff Greenfield, will present at OMMA Global in New York City on October 2 at the Marriott Marquis.

Viewable impressions changes the game for attribution.

Greenfield's OMMA presentation, "Data Out: Solving the Attribution Conundrum," will take place at 5:00 p.m. on the 7th floor of the Marriott Marquis. The panel will address the fact that marketers are claiming to move beyond simplistic "last-click" attribution and propose the question: "What has replaced last-click to assess effectiveness?"

In this session, Greenfield will demonstrate:

•How viewable impressions have changed the game for attribution. •That marketers need to be collecting only viewable data or should stop collecting data. •How iFrames are creating issues for proper data collection. •The issue with Viewable Conversions.

"Data Out" will be moderated by Erik Huddleston, EVP product and CTO of Dachis Group. The following speakers will join Greenfield on the panel:

•Pascal Bensoussan, Chief Strategy Officer, Aggregate Knowledge •Dave Ragals, SVP of Client Services, IngitionOne •Adam Riff, SVP Digital Strategy, MediaWhiz •Matt Wakeman, Director of Analytics, The Archer Group

To learn more about C3 Metrics, visit To register, visit:

About C3 Metrics
C3 Metrics is an award-winning digital media technology company providing solutions for viewable impressions, viewable conversions™ and online advertising attribution to agencies, brands, publishers, networks and DSPs. C3 Metrics' suite of real-time, predictive solutions capture all consumer interactions with marketing messages online and off, while ensuring digital marketing resources are allocated to only the highest performing, viewable advertising impressions. Marketers receive a single source of truth for all of their data, which they use to improve return on ad spend through optimization and real-time communication. Headquartered in New York with offices in California, C3 Metrics is comprised of leading experts in the field of digital and television measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.

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Source: Marketwire

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