News Column

DNA Dynamics Update on Sports Title

Sep 25 2012 12:00AM



LEAMINGTON SPA, UNITED KINGDOM -- (Marketwire) -- 09/25/12 -- DNA Dynamics, Inc. (PINKSHEETS: DNAD), a global developer and publisher of mobile video games and applications, announces today that it is to unveil the first of its new Sports Game at GDC Online in Austin in October.

The Company recently announced that it had hired Kevin Corti to head up studio operations. Kevin took responsibility on day one for reworking Warheads Battle to turn the 100,000 users into a more profitable part of the DNA Games business. Moreover, Kevin was given the task of developing the two exciting social mobile games that DNA is working on right now. One of these games, a Sports Based Social Mobile Game, is to be announced at GDC Online in Austin, TX this October.

This comes hot on the back of the decision to close down one of its subsidiaries, DNA Interactive Limited, the company responsible for the Naked Gun: ICUP license, as the game just failed to hit the numbers expected.

Talking of the experience of the Naked Gun game, CEO Ed Blincoe had this to say, "We learnt a lot of lessons working with the Naked Gun license, more than we had wanted to. After DNA initially being mis-sold the Naked Gun license by GameCentric Media and a widespread, but misplaced, belief that DNA had received AppBackr funds, the game itself just missed the mark. We were always frustrated when AppBackr's Backers thought we had received their funds -- we didn't receive a dime from AppBackr, though we understand that GameCentric Media may have received some of the pledged funds."

When talking about the quality of the game, Blincoe says: "In industry reviews as well as user reviews, the game was a real hit with an average rating of 4/5 stars in the AppStore. It just didn't gain enough traction to be a commercial success. Finally, we took the decision to cut the spending and have begun to pull the game. We believe this is in the interest of the business and its shareholders, we make tough decisions here, but ultimately we believe they are the best decisions."

Blincoe continued, "It's a difficult decision to close down a part of the business which isn't performing, but with the new impetus behind the social mobile execution of our business plan, we believe that DNA Dynamics, operating through DNA Games, has a fantastic future. We are very much alive, kicking and looking forward to a successful future."

About DNA Dynamics, Inc.
Headquartered in Leamington Spa in the United Kingdom, DNA Dynamics is a worldwide developer and publisher of graphically rich, interactive entertainment currently delivered on iOS®, Android™, Apple Mac® and PC. Through its operating subsidiaries, the Company has created, acquired or licensed a portfolio of highly recognizable or emerging brands that broadly appeal to its consumer demographics, ranging from children to adults and casual gamers to serious enthusiasts. For more information, please go to You can also follow the Company on Facebook and Twitter.

Forward-Looking Statements
This press release may contain forward-looking statements, including information about management's view of DNA Dynamics, Inc.'s future expectations, plans and prospects. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "plans," "anticipates," or "may," and similar conditional expressions are intended to identify forward-looking statements. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors, which may cause the results of DNA Dynamics, its subsidiaries and concepts to be materially different than those expressed or implied in such statements. Unknown or unpredictable factors also could have material adverse effects on DNA Dynamics' future results. The forward-looking statements included in this press release are made only as of the date hereof. DNA Dynamics cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, DNA Dynamics undertakes no obligation to update these statements after the date of this release, except as required by law, and also takes no obligation to update or correct information prepared by third parties that are not paid for by DNA Dynamics.

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DNA Dynamics

Source: Marketwire

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