News Column

Brickfish Sponsoring Social Media Week Chicago

Sept. 24, 2012

Brickfish, a social media marketing technology platform, is today kicking off Social Media Week Chicago as the City Sponsor.

This premier global social media event is occurring concurrently in 14 different locations throughout the globe. The event in Chicago is taking place from Sept. 24 to Sept. 28 with a theme of "Empowering Change Through Collaboration."

Brickfish is also hosting keynote speaker Erik Qualman (twitter.com/equalman), a notable authority on social media trends, and the author of the books Socialnomics and Digital Leader. He is speaking in the "Business & Entrepreneurship" category on Tuesday, Sept. 25 from 11 a.m. to noon at the Huron Room of the Tribune Tower.

"It has been an honor to be the City Sponsor and work with leading companies across Chicago to help plan, promote and execute Social Media Week," said Michael Mullarkey, CEO of Brickfish. "As consumers spend as much as 25 percent of their online time on social media, we have been able to leverage our social media marketing technology platform to help leading agencies and brands drive engagement and move beyond 'likes' to social commerce. We have also enjoyed creating the "Social Media Week Take Your Best Shot! of Chicago" social media photo contest leveraging over 300 social media channels."

The "Social Media Week Take Your Best Shot! of Chicago" contest winner will be announced at the closing party and receive four luxury box tickets to the Chicago Blackhawks while the most viral winner will receive a new iPhone 5. Visit www.brickfish.com/chicago to enter the contest.

Social Media Week Chicago boasts several other notable keynote speakers, including Brad Keywell, co-founder and managing partner of venture fund Lightbank and co-founder of Groupon, Chris Kaskie, president of Pitchfork Media, John Tolva, chief technology officer, City of Chicago, Rick Wion, director of social media at McDonald's, Logan LaHive, founder and CEO of Belly, Matt Maloney, co-founder and CEO of GrubHub and Genevieve Thiers, founder of SitterCity.

Social Media Week Chicago is organized by the Zocalo Group (zocalogroup.com), an Omnicom company and leader in the word of mouth and social media marketing space, and the Chicago Tribune (chicagotribune.com) one of the country's leading multimedia companies. The event is spread across more than a dozen different venues throughout the city and brings together universities, non -profits, government agencies and many national brands for a multi-faceted social media conversation. Attendees can also engage with other Social Media Week participants in Barcelona, Berlin, Bogota, Glasgow, Hong Kong, Jeddah, London, Los Angeles, Sao Paulo, Seoul, Shanghai, Torino, and Vancouver.

For more information on Social Media Week Chicago, visit http://socialmediaweek.org/chicago/ or follow on Facebook or @SMWChicago on Twitter for real-time updates.



Source: Copyright PRNewswire 2012


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