News Column

GM to Offer 9 New or Updated Buicks, GMCs by End of 2013

Sept. 21, 2012

Nathan Bomey

General Motors

General Motors plans to reveal nine all-new or freshened Buick and GMC models by the end of 2013.

The automaker separately said that it would soon introduce a new version of the GMC Canyon midsize truck.

The all-new or freshened models include the already introduced 2013 Buick Encore crossover, which will be priced at $24,950 with combined average fuel economy of 28 m.p.g. The other Buick models are Enclave, Regal and Lacrosse. The new GMCs will be Acadia, Sierra, Sierra HD, Yukon and Yukon XL.

"Our dealers have a lot of momentum in the marketplace right now," Tony DiSalle, Buick-GMC vice president of marketing, said in a conference call. "During the next 12 months we'll continue to give them new reasons for customers to visit their showrooms."

GM's decision to produce a new version of the GMC Canyon reflects its belief that there is still demand for midsize pickups, a segment which some analysts believe is losing ground to the full-size pickup segment.

"We know there's a group of customers that want the functionality of a truck but may not need a full-size" pickup, DiSalle said.

DiSalle declined to provide timing or other details on the Canyon, but he said it would be produced at GM's assembly plant in Wentzville, Mo.

After 2013, the GMC Terrain and recently introduced Buick Verano will be the oldest models in the showroom, reflecting an increased pace of new product introductions, the automaker said.

GMC attracts the youngest average buyer of GM's four brands, and its larger vehicles deliver big profits for the automaker in the U.S. For both brands, 40% of sales are so-called conquest purchases, industry jargon for vehicle buyers who previously owned a different brand.

GM is also investing in showroom renovations to attract customers. The two brands are often sold under the same roof.

Brian Sweeney, Buick-GMC sales and service vice president, said the brands would finish 600 showroom renovations by the end of 2012 and 1,100 by the end of 2013.

For more coverage on the automotive industry, please see HispanicBusiness' Auto Channel

Source: (c)2012 the Detroit Free Press Distributed by MCT Information Services

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