CHICAGO, IL -- (Marketwire) -- 09/19/12 -- Ryan Partnership -- a leading integrated marketing-services company and part of Hyper Marketing Inc., has hired global industry veteran Mat Lignel as President of its Chicago office, it was announced today.
Lignel joins the agency from DraftFCB, and before that Foote, Cone and Belding, where he held senior client management and business development roles in Paris, London and Chicago for nearly two decades. He most recently served as Executive Vice President of DraftFCB Chicago. He will report to Ryan Partnership CEO Mark Modesto, who joined the company in June.
Lignel's appointment comes on the heels of Hyper's realignment in Chicago, which brought together two of its local agencies: SolutionSet, which has strong CRM, digital and data analytics capabilities, and integrated marketing agency Ryan Partnership. Lignel will manage the combined agency, whose clients include GlaxoSmithKline, Energizer, Wrigley, Bel Brands, Office Depot, Brown Shoe and Cintas. He will also have operations and business development responsibilities.
"Mat is a truly 'through-the-line' agency exec who will bring great leadership to our newly expanded team at Ryan Partnership Chicago," said Modesto, referring to his expertise in both advertising and marketing and promotions. "I'm thrilled for Mat to join the Ryan team and look forward to his continuing to grow the Chicago office."
Lignel began his career at TBWA and Lintas in Paris working on brands as diverse as Kronenberg 1664, Playskool, Virgin Megastore, Colgate Palmolive and Lipton. In 1994 he joined Foote, Cone and Belding to work on SC Johnson and, after 3 years in Chicago, ended up running the entire SC Johnson portfolio out of FCB's London office. Lignel moved back to FCB Chicago in 2004 where he became Director of New Business. In 2006, he picked up operational duties during the DraftFCB merger and then played a significant role in one of the newly merged company's first big wins -- Kmart, in 2007, which he managed as a truly through-the-line piece of business.
Commenting on his new role, Lignel said: "It's an exciting time to join Ryan Partnership, an agency that combines a strong reputation, great people, top-tier clients, and the right set of capabilities to succeed in today's marketplace."
About Ryan Partnership
Ryan Partnership is the second largest integrated marketing agency in the U.S. providing digital, data, direct, promotion, shopper and retail merchandising. The company's creative professionals combine sound strategic research and business acumen to create meaningful ideas that motivate purchase and loyalty to clients' products and services among target customers.
Ryan Partnership is part of Hyper Marketing Inc. For more information, visit www.ryanpartnership.com
About Hyper Marketing Inc.
Hyper Marketing is the largest independent marketing-services network in North America. The company has 1,200 employees in 23 offices, with expertise in digital, direct, data, promotions, shopper marketing, Hispanic, and media buying and planning. HMI focuses on driving transactions by responding to changing consumer behavior in a hyper-connected world. HMI companies partner with CMO's of many of the world's best known brands including AT&T, Dell, eBay, Kellogg's, Office Depot, The Home Depot and Unilever to develop integrated programs that deliver profitable results. For more information visit www.hypermarketinginc.com.
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