Chrysler and Fiat CEO Sergio Marchionne on Monday praised more than 2,600 auto dealers for sticking with Chrysler when as it went through Chapter 11 bankruptcy and restructured and showed those dealers 66 new cars and trucks that will help Chrysler continue to rebound.
In all, 6,000 auto dealers and dealership staff members from 51 countries attended the dealer announcement show in Las Vegas.
In his speech to the dealers, Marchionne recalled a meeting in Orlando, Fla. two years ago when he asked dealers to stick with Chrysler as the company launched 16 new or significantly upgraded models.
"I want to express my sincere appreciation to you for upholding your end of the bargain," Marchionne told those who attended. "You did so despite the hard times, and the uncertainty that surrounded our fate. I understand and I value all that you have done to help us transform Chrysler."
In Las Vegas today, Chrysler showed its dealers new vehicles bearing Chrysler, Jeep, Dodge, Ram, SRT, FIAT, Alfa Romeo and Mopar brand names.
The 66 new models shown to dealers included various trim levels of its nameplates.
Chrysler, which is now majority owned by Fiat, emerged from Chapter 11 bankruptcy with the aid of federal loans but has repaid all of the money it owed to the U.S. and Canadian governments.
"We are less than two years away from having an almost completely rejuvenated product lineup compared to what we could offer customers when we began this journey in June of 2009," Marchionne said.
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