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Online Reputation Management Clients Agree: Chick-fil-A Should Seek Damage Control From Profile Defenders

Aug 7 2012 12:00AM

Marketwire

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ATLANTA, GA -- (Marketwire) -- 08/07/12 -- Chick-fil-A has become the center of controversy after CEO Dan Cathy publicly stated that the company does not advocate gay marriage. To complicate matters further, Chick-fil-A has been accused of creating fake Facebook accounts to protect itself against heated posters. In lieu of the controversy, former and current clients of Profile Defenders were asked if Chick-fil-A's best alternative is to seek damage control from the well-known and highly regarded ORM agency. The answer: A resounding yes.

Establishing a solid online reputation takes a tremendous amount of effort. Maintaining a reputable image is even more difficult. The recent Chick-fil-A scandal is a perfect example of how just one remark can ruin months, or even years, of positive PR. And thanks to the rise of social media and the Web, information is being transferred at an exceedingly rapid pace. Combine this with the fact that the average Internet user is heavily influenced by public opinion, and it becomes clear why the need for reputable online reputation management firms is at an all-time high.

When asked why they thought Profile Defenders could help Chick-fil-A get through this difficult time, clients cited that the ORM agency was vastly more experienced than anyone else in the field. One client went on record stating, "Many entrepreneurs have tried to capitalize on this need [ORM], yet lack the experience and technical savvy to get the job done. No one buries negativity quite like Profile Defenders."

Representatives at Profile Defenders claim that they are SEO experts who fully understand the inner workers of search engines like Google, Yahoo and Bing, and that they are well-equipped to restore the online reputation of recognized brands such as Chick-fil-A. A long-time client of Profile Defenders stated, "It doesn't matter how big the scandal, or how big the company: Profile Defenders' services will help promote the positives and quickly slow down the negative press as it will not be as prevalent."

Profile Defenders is an Online Reputation Management Company with offices located in New York City, Fort Lauderdale, Florida and Washington, D.C. Their website is located at http://profiledefenders.com/.



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Source: Marketwire