SAN DIEGO, CA -- (Marketwire) -- 08/28/12 -- Cuba Beverage Company (PINKSHEETS: CUBV), a manufacturer and innovator of all-natural, herbal energy drinks, announced today it has successfully completed its scheduled production run and is in the process of shipping three containers of its energy drink.
The Company contracted with Krier Foods, Inc., a prominent beverage bottler located in Wisconsin, to produce its first production run of 2012. Founded in 1913, Krier has long history of bottling and canning beverage products and has strong relationships with the nation's best-known beverage producers. Krier's innovative processes have helped Cuba Beverage keep its packaging costs low as the Company launches production of its three-flavored tier of all-natural herbal energy drinks.
"Cuba Beverage is pleased to have completed its first production run of 2012. Obviously, we are excited to be able to re-launch our three-flavored product line and even more pleased to be working with Krier, a customer service orientated packager of assorted beverages whose commitment to quality production makes them an invaluable service provider for the Company. We are eager to get product to our distributors so that we may begin to recognize sales and reclaim the traction we had previously with respect to demand," said Alex Procopio, Cuba Beverage CEO.
This production run netted approximately 6,000 cases of its three-flavor product offering; Pomegranate. Wild Berry and Passion Fruit Orange. The Company experienced some shrinkage in its first production run for this year, which is not unusual and will be partially mitigated as more cases are produced with our bottler. Cuba Beverage scheduled a second run for approximately 15,000 cases for mid-October 2012.
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About Cuba Beverage Company
Cuba Beverage Company is at the forefront of creating a unique category for Herbal Energy Juices in the global energy beverage market, valued at $17 billion in sales in North America alone. Developed over the past four years with leading industry scientists, CUBA Herbal Energy Juice® is the first ready-to-drink beverage by Cuba Beverage Company that offers a healthy, natural alternative to conventional energy drinks. Several countries have banned the sale of energy drinks, which contain a high dosage of stimulants, including taurine and other artificial ingredients that can increase blood pressure and heart rate, cause joint pain, depression and sleeplessness as well as many other negative health effects. CUBA Herbal Energy Juice® is rapidly setting a new industry standard with its all-natural ingredients. It contains no caffeine, no taurine, no high fructose corn syrups and/or artificial sugars, no preservatives and no artificial ingredients.
The product is available in three unique flavors: Pomegranate-Cranberry, Wild Berry and Passion Fruit-Orange. BevNet, the beverage industry's go-to source for product reviews, stated, "CUBA is a superb tasting product. Unlike other juice infused energy products, this one ("Cuba") has a low level of sweetness and its boost is derived entirely from natural sources as opposed to added caffeine... it is one of the more innovative energy drinks we've seen in a while." For more information, visit http://cubabev.com/.
Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.
Cuba Beverage Company
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