Teen Vogue recently announced today its relaunch of TeenVogue.com. The website will introduce a variety of enhancements designed to further engage Teen Vogue's audience by offering real-time integration with the brand's social media platforms, adaptive design for mobile-optimized display, and a new layout that reflects Teen Vogue's ahead-of-the-curve visual direction.
"The digital medium has always been extremely important to our audience and a fundamental component of the Teen Vogue brand," says Teen Vogue Editor-in-Chief Amy Astley. "In the last year, TeenVogue.com's traffic has increased substantially and social media has grown exponentially, so we're proud to unveil a new site that will provide a more engaging, interactive experience for our visitors while still continuing to offer the exclusive content they crave."
New features to the site include:
Integrated social content, like Tweets and Instagram photos taken by Teen Vogue editors, will be fed into Teen Vogue's main blog, Teen Vogue Daily. Select tweets and photos will also be fed into the homepage and channel index page content streams. This integration of social content will allow for up-to-the-minute coverage of live events, like fashion week, throughout the site.
Teen Vogue's adaptive design was built to detect on which device a reader is viewing the website and reformat itself to fit the appropriate screen size. All content available on the site's desktop version is also available on the mobile site, providing readers with a full experience no matter their device.
The new TeenVogue.com layout takes an innovative design approach, by fully utilizing masonry techniques to automatically display the most recently published content at the top of each index page and the homepage. All images are optimized for retina display, and new enlarged slide shows scale images to fit the user's desktop screen size. The site also employs a persistent navigation for easy site movement and lazy-loading of images to optimize site load time.
The site also features a new site architecture. TeenVogue.com is renaming its main channels and migrating all content to new sections to improve SEO. Renamed channels include Fashion, Celebrity Style, Entertainment, Beauty, and My World.
Exclusive advertisers for the relaunch include Clearasil, Elizabeth Arden, Estee Lauder, Guess, Kohl's, and Pantene.
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