Hispanic news and information company impreMedia today announced
the launch of a weekly national tracking poll of Latino voters
done in conjunction with Latino Decisions. For the next 11 weeks,
impreMedia will report on Hispanic voter preference, candidate
favorability, outreach and enthusiasm among this critical voter group.
"This is a very exciting research project, and builds on previous
tracking polls between impreMedia and Latino Decisions," said Gary Segura of Latino Decisions. "This current
project marks the first ever tracking poll of Latinos during a
presidential election that will provide an accurate sample of Latinos on
a weekly basis."
The first of these tracking polls found that President Obama maintains a
strong lead among Latinos with 65% of voters saying they would vote for
him while only 26% support Mitt Romney. Romney struggles with low
favorability with only 27% of Latinos saying they have a positive view
of him versus 74% for Obama.
The polls further suggest that the Republican Party itself faces an
uphill battle in wooing over Latinos with only 14% of all registered
voters saying the Party is doing a good job in reaching Hispanics
compared to 59% who believe the Democratic Party is doing a good job.
Latinos continue to believe Jobs and the Economy (53%) and
Immigration/Dream Act (51%) are the most important issues in this
election. But when asked about the central topic of taxes, 66% of all
respondents believe the Republican candidate should disclose his tax
returns for additional years and 77% of Latino Democrats stating that he
should.
According to Latino Decisions founder Matt Barreto, the results indicate
that Romney faces a considerable challenge in winning over Latino
voters. "In particular there are three huge challenges facing Romney:
First, a large majority of Latinos continue to think Republican policies
are to blame for the current state of the economy; Second, a majority of
Latinos support the Obama health care bill which Romney would repeal;
and Third, Romney's previous comments on immigration have created a huge
barrier in his ability to connect with Latinos," stated Barreto.
The impreMedia/Latino Decisions tracking poll is part of impreMedia's
commitment to provide unique insights and superior coverage of the
upcoming 2012 presidential elections. Multiplatform coverage online (http://www.laopinion.com/section/voto)
will include live reporting from the national political conventions,
interactive features, photo galleries, analysis and user generated
content social media channels.
Latino voters could be key in determining the outcome of this election
especially in key battleground states and some estimates suggest that
over 12 million Latinos will vote in November. To view more data and
information on this week's poll visit: www.latinodecisions.com.
Methodology
This is the first release of an 11-week tracking poll of Latino
registered voters. Each week, IM/LD will release a new rolling
cross-section of 300 completed interviews with Latino registered voters
across all 50 states. Interviews are conducted in English or Spanish, at
the preference of the respondent, all conducted by bilingual
interviewers at Latino Decisions calling center, Pacific Market
Research. The survey averaged 10 minutes in length, and has an overall
margin of error of 5.6% on results that approach a 50/50 distribution.
All respondents confirm that they are Hispanic or Latino and currently
registered to vote.
This first wave survey was in the field August 17-23, 2012.
impreMedia's multiplatform offerings range
from online to video, social media, mobile, audio, newspapers and
magazines, including the http://www.impremedia.com
portal. Its leading publications include La Opinion in Los Angeles
and El Diario La Prensa in New York.
