News Column

Marley Coffee Flying High With SkyMall

Aug. 23, 2012
Marley Coffee

Marley Coffee, a sustainably grown, ethically farmed and artisan roasted gourmet coffee, recently announced it has reached an agreement to promote and sell its products through SkyMall. The SkyMall in-flight catalog is seen by approximately 88 percent of all domestic air passengers in the US, reaching more than 650 million air travelers annually.

Marley Coffee has contracted with SkyMall for placement of its product in their in-flight catalog for the holiday gift season, October - December, 2012, which is expected to be seen by approximately 160 million people. In addition, Marley Coffee is now available online at SkyMall.com (Keyword: Marley Coffee).

"You can say we're taking Marley Coffee to new heights; flying all the way up to 30,000 feet!" said Rohan Marley, chairman, Marley Coffee. "Last year, The New York Times included our Talkin' Blues Jamaica Blue Mountain in their Holiday Gift Guide. Our new exposure via SkyMall comes just in time for the 2012 holiday season."

The SkyMall in-flight catalog will feature Ground and Whole Bean varieties of Marley Coffee Top Rankin' Jamaica Blue Mountain(R) and Marley Coffee Talkin' Blues Jamaica Blue Mountain(R) as well as Organic Ground and Organic Whole Bean versions of Marley Coffee One Love 100% Ethiopian Yirgacheffe (medium roast). SkyMall.com offers an expanded variety, including Marley Coffee Buffalo Soldier (dark), Lively Up (espresso), Mystic Morning (medium), Get Up Stand Up (light) and Simmer Down (dark decaf).

"As we've said before, we want to make Marley Coffee available to coffee lovers whenever, wherever and in whatever format they prefer," said Brent Toevs, CEO, Marley Coffee. "SkyMall provides our brand with tremendous exposure and the opportunity for coffee lovers to try our product during the key holiday retail season."

For the home, Marley Coffee currently offers two new varieties of Jamaica Blue Mountain(R) Ground and Whole Bean roasts and six varieties of certified USDA Organic Ground Coffee as well as Organic Whole Bean coffee and compostable Single-Serve At-Home Pods. The new Marley Coffee RealCup(TM), compatible with most models of the popular Keurig-brand single-serve coffee brewers, will be available in September 2012 in an array of roasts for both home and office use.

Marley Coffee is also available for the trade in Traditional 2.5oz Fracs, compostable Single-Serve Breakroom Pods, and Branded Vending and Foodservice Solutions. In addition, the company recently introduced its first mobile retail concept, the Marley Coffee-brand Bike Caffe (www.bikecaffe.com/marleycoffee), which has already started selling to franchise buyers.



Source: Copyright PRNewswire 2012


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