NEW YORK, Aug. 22, 2012 /PRNewswire/ -- The National Association for Multi-ethnicity in Communications (NAMIC) today announced the winners of its Excellence in Multi-cultural Marketing Awards (EMMA). Presented in conjunction with the Annual NAMIC Conference, the awards competition showcases marketing efforts designed to acquire and retain culturally diverse customers including African American, Asian, Hispanic and other market segments. Scheduled for September 11-12, 2012, the 26(th) Annual NAMIC Conference will be held at the Hilton New York in Manhattan as part of Diversity Week.
The EMMA competition recognizes the cable industry's commitment to facilitating best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing. The competition is comprised of two award categories: Marketing Tactics and Case Studies/Campaigns. Entries submitted within each category were judged within two divisions: Cable Distributors and Networks/Industry Suppliers. A judging panel of independent industry experts evaluated entries and selected all winners based on sound and innovative strategy, strength of execution against the strategy, evaluations of strategy, implementation and results. Deviating from the traditional "best of" competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.
Time Warner Cable and Comcast garnered top honors in the Cable Distributors division earning first place wins in five and four award categories, respectively. In the Networks/Industry Suppliers division, International Media Distribution and Univision Communications Inc., earned first place finishes in three categories, while BET Networks and GMA Network, Inc. took two first place awards each. Networks/Industry Suppliers garnering first place wins in a single category include ESPN, Turner Broadcasting System, Inc. and VH1.
"A multi-cultural marketing communications strategy is essential for companies to remain competitive considering the prominent role diversity plays in today's global economy," said Daphne Leroy, vice president of marketing and communications, NAMIC. "We are proud to continue recognizing those within the cable industry that are demonstrating exceptional efforts to reach multi-ethnic and culturally diverse segments that represent a wide cross-section of the customer base."
Winners of the 2012 NAMIC Excellence in Multi-cultural Marketing Awards will be acknowledged during the 26(th) Annual NAMIC Conference on Tuesday, September 11(th) at 3:30 p.m. ET. The NAMIC Multi-cultural Marketing Committee, a consortium of the industry's leading multi-cultural marketing experts, provides guidance for the Excellence in Multi-cultural Marketing Awards. CableFAX is the exclusive media partner.
Additional Information regarding the Excellence in Multi-cultural Marketing Awards is available online at www.emmacompetition.com. For more information on the 26(th) Annual NAMIC Conference, contact Sandra Girado, director of meetings and events, NAMIC, 212-594-5985. Online registration for the Annual Conference can be accessed by visiting http://www.namic.com. A complete list of EMMA winners follows.
WINNERS - 2012 NAMIC EMMA AWARDS
CABLE DISTRIBUTORS DIVISION
CASE STUDIES / CAMPAIGNS
FIRST PLACEEntry Title: Mi Vida A Mi Manera TV Campaign Company: Time Warner CableAgency: Castells & Asociados
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