Sonia Sroka, senior vice president and director of Hispanic marketing at Porter Novelli, has been named by PRWeek as one of the industry's most influential communications thought leaders under the age of 40, the agency announced yesterday.
PRWeek's annual "40 Under 40" list profiles young professionals whose work serves as a look at the future of the industry.
"Sonia Sroka has established herself as a vocal advocate in the industry, both as a Hispanic marketing leader and proponent of the business imperative of diversity and inclusion," said Michael Ramah, acting CEO, Porter Novelli.
"Early on she understood the power of the $1 trillion U.S. Hispanic market and its importance to clients," he added. "Further, she offers deep expertise and insight into how to navigate the delicate balance between assimilation and cultural preservation within the Hispanic community."
In addition to leading the agency's Hispanic marketing practice from Porter Novelli's New York headquarters, Sroka, 35, serves as chairwoman of the agency's National Diversity Council. She is a member of the Omnicom Diversity Development Advisory Committee and has served two terms as the national chairwoman of the Public Relations Society of America's (PRSA) Diversity Committee.
In January, Sroka was named one of the top five 2011 LATINA Corporate Executives of the Year by LATINA Style magazine for excellence in corporate leadership, mentorship and dedication to working with the community. In April, she was named a "CSR Professional of the Year" by PR News for leading Porter Novelli's diversity initiatives. In May, she was chosen to participate in the Top Blogueras Retreat sponsored by LATISM, the largest organization for Latinos and Latinas engaged in social media. Sroka attended as a leading Latina executive invited to mentor up-and-coming Latina bloggers.
"Our Hispanic marketing practice has grown and expanded its capabilities every year under Sonia's leadership," said Karen van Bergen, senior partner, managing director, Porter Novelli New York.
"On top of that, Sonia has built our diversity programming from the ground up into an award-winning and industry-recognized standard," van Bergen added. "We are delighted that the industry continues to honor Sonia's achievements."
A global public relations agency, Porter Novelli was founded in 1972 and has 90 offices in about 60 countries. Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc.
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