French carmaker Citroen has announced that a new
model designed by potential buyers using Facebook has gone on sale.
Citroen said 24,000 design suggestions were submitted via its Facebook page for the C1 Connection. The car is available in three-door and five-door versions.
A group of egg-shaped online robots guided users through the interactive process which Citroen described as "crowd-sourcing in action." The stylistic changes are largely limited to colours and equipment options although a Facebook user designed the model badge fitted to the car.
The Connection is one of a trio of cars to come from a partnership between Citroen, Peugeot and Toyota, the other two models being the Peugeot 107 and the Toyota Aygo.
The Facebook-tweaked Connection features 14-inch alloy wheels, dark tinted rear windows, black metallic paint and red exterior and interior detailing.
Most Popular Stories
- SEO Traffic Lab Celebrate Wins at Digital Marketing Event 'Internet World 2013' in London
- Social Media Initiatives Should Follow Customers' Lead
- Apple CEO: Offshore Units Not a 'Tax Gimmick'
- U.S. Senate Accuses Apple of Large-scale Tax Avoidance
- UTEP Water Recycling Project Wins Venture Titles
- Marketo Makes a Mint in IPO: Stock Shoots Up More than 50 Percent
- Bieber Booed at Billboard Awards
- Crude Oil Up, Gasoline Down
- Austin Startup Compare Metrics Raises $3.5 Million for Expansion
- Why So Many Top 'Car Guys' Are Actually Women