French carmaker Citroen has announced that a new
model designed by potential buyers using Facebook has gone on sale.
Citroen said 24,000 design suggestions were submitted via its
Facebook page for the C1 Connection. The car is available in
three-door and five-door versions.
A group of egg-shaped online robots guided users through the
interactive process which Citroen described as "crowd-sourcing in
action." The stylistic changes are largely limited to colours and
equipment options although a Facebook user designed the model badge
fitted to the car.
The Connection is one of a trio of cars to come from a partnership
between Citroen, Peugeot and Toyota, the other two models being the
Peugeot 107 and the Toyota Aygo.
The Facebook-tweaked Connection features 14-inch alloy wheels,
dark tinted rear windows, black metallic paint and red exterior and
interior detailing.
