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Facebook-sourced Citroen C1 Goes on Sale

Aug. 16, 2012
2012 Citroen C1
2012 Citroen C1

French carmaker Citroen has announced that a new model designed by potential buyers using Facebook has gone on sale.

Citroen said 24,000 design suggestions were submitted via its Facebook page for the C1 Connection. The car is available in three-door and five-door versions.

A group of egg-shaped online robots guided users through the interactive process which Citroen described as "crowd-sourcing in action." The stylistic changes are largely limited to colours and equipment options although a Facebook user designed the model badge fitted to the car.

The Connection is one of a trio of cars to come from a partnership between Citroen, Peugeot and Toyota, the other two models being the Peugeot 107 and the Toyota Aygo.

The Facebook-tweaked Connection features 14-inch alloy wheels, dark tinted rear windows, black metallic paint and red exterior and interior detailing.



Source: Copyright 2012 dpa Deutsche Presse-Agentur GmbH


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