News Column

Social Media Makeover Forum to Feature Leading Denver Brands Offering Small Businesses

Aug 15, 2012
Social Media

The SMB Social Media Makeover Forum is coming to Denver (www.listeninteractive.com/registration-Denver) on Sept. 20. It will feature two local small businesses who will receive valuable social media advice from some of the Denver area's biggest and most successful brands. The Forum will take place before a live audience of small businesses and marketing, PR and sales professionals.

The SMB Social Media Makeover Forum was previously held in Atlanta and Charlotte. It is a unique opportunity for small business owners and marketing professionals to join top digital strategists from major corporations in a candid, open conversation about improving the impact of social media on lead generation and sales.

"Denver's businesses are looking for an added boost to attract new customers. The Denver Social Media Makeover Forum is a unique way for small businesses to gain valuable social media insights from some of the area's leading brands," said Forum organizer Dan Greenfield, president of LISTEN Interactive (www.listeninteractive.com), a social media consultancy. "We won't rely on formal presentations; our venue is highly interactive, and the takeaways are actionable. We want participants to gain social media AHA! moments that can be directly used to avoid common pitfalls and maximize their performance."

Panels of experts from leading brands including the Denver Broncos, Chipotle, Comcast, Frontier Airlines, RE/MAX, Infusionsoft and others will help two small and mid-sized businesses revamp their social media strategy. In addition, two special "Makeover Counter" workshops will offer guidance on lead generation and Web strategies to take your engagement to the next level.

Applications Still Being Accepted

The two makeover winners will be announced in early September. Companies interested in applying are asked to fill out a SMB Social Media Makeover Forum application. http://www.listeninteractive.com/social-media-makeover-candidate-application/

Added Greenfield, "The makeover winners and fellow attendees are just like other small businesses grappling with social media. They want to take their social engagement to the next level and could use some help from social media experts who manage the day-to-day engagement with millions of fans."

The SMB Social Media Makeover Forum will help the audience realize that they are not alone in trying to determine the best ways to:

Define a directed strategy that complements business objectives

Generate leads

Make content more engaging

Target audiences with the right platform

Ensure organizations are prepared for social engagement

Use the right metrics to measure impact and results

Featured Companies Include:

Chipotle - Joe Stupp, New Media Manager

Comcast - Cindy Parsons, Vice President Communications

Denver Broncos - Stuart Zaas, Digital Media Coordinator

Frontier Airlines - Justin Macauley, Program Manager, Social Media

Infusionsoft - Travis Campbell, Small Business Growth Expert - CO Regional Development Manager

Name.com - Jared Ewey, Community Evangelist

RE/MAX - Cory Vasquez, Senior Public Relations Manager

Vail Resorts -Stephanie Taylor,Sr. Marketing Manager

Zero-G Creative - Erik Wolf, Founder

The half-day conference takes place Thursday, September 20thfrom 8:00 AM to 12:30 PM MT atthe Daniels College of Business - University of Denver - 2044 E. Evans Avenue - Denver, CO 80208.

Tickets are $65 before August 18 and$75 through September 19thand may be purchased online (www.listeninteractive.com/registration-denver) or $99 at the door.

Sponsors: Infusionsoft, Comcast, Zero-G Creative, Name.com, Business Wire



Source: Copyright Business Wire 2012


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