HispanicBusiness

PwC US today announced its intent to acquire substantially all the assets of Ant's Eye View, a social media strategy development and consulting firm with offices in Seattle, San Jose, Calif., and Austin, Texas. Combining Ant's Eye View's social media strategy and digital marketing skills with PwC's Advisory business builds upon the firm's growing Management Consulting customer impact and customer engagement capabilities. The deal is expected to close in September.

"The team at Ant's Eye View are seasoned social media practitioners with experience at large organizations across multiple industries," said Joe Duffy, PwC partner and leader of the firm's U.S. Consulting practice. "They understand how to transform companies into 'social enterprises' that are truly engaged with customers as well as employees while delivering on the brand promise. Adding this powerful team to PwC's Advisory business strengthens our ability to serve our clients from strategy through execution, and to help them apply the best uses of social media to support their customer engagement and brand management strategies."

Ant's Eye View has a current roster of Fortune 500 clients who will benefit from the pending transaction by gaining access to PwC's extensive range of business and industry professionals around the world. The acquisition reflects PwC's continued commitment to invest in building depth in areas that meet the needs of its clients, addressing their most pressing business challenges with innovative solutions.

"This is a fitting next step in Ant's Eye View's journey," said Sean O'Driscoll, CEO of Ant's Eye View. "PwC's mission in building lasting relationships with clients, commitment to fielding the best talent and steadfast drive for business results strongly aligns with our goals and our work to ignite customer-centric business transformation. We're thrilled with the opportunity to join PwC and drive social business innovation at a global scale."

Financial terms of the pending transaction were not disclosed.