Social Media Club of Dallas, a networking and education organization dedicated to marketing and new media, announced its social customer care panel for Aug. 16.
The platinum sponsor is Sprint, and the meeting will feature a panel of social customer care experts moderated by Bryan Person, director of social insights for Social Dynamx.
Person, along with panelists Tony Turnage of FedEx, Sean Valderas of Nokia and Mike Cearley of Fleishman-Hillard will discuss the challenges that businesses and brands face in building a successful customer service operation in a social world, including:
-- Customers' impatience and expectation of instant responses
-- Confusion associated with tracking posts across multiple channels
-- Using social tools that weren't designed to support customer service
-- Tracking the elusive ROI of customer service
-- Communicating with customers in a public forum
The panel will educate the audience on how to overcome these challenges and deliver exceptional social customer service to customers and fans.
"More than ever, customers are reaching out to companies on social media when they have customer service issues and questions," said Person. "And when they do, they 'expect' a response -- and fast. I look forward to discussing how businesses and brands are adapting to this new reality during our panel."
The meeting will take place from 6 p.m. to 9 p.m. on Thursday, Aug. 16, at the Angelika Film Center Dallas in Mockingbird Station. Guests are invited for more networking at a post meeting Tweet-Up at Trinity Hall. Early registration tickets cost $35 and are available through Aug. 15. Tickets on the day of the event are $45, if available.
Please register for the event on Eventbrite.
For more information, visit http://www.smcdallas.org/http://www.sprint.com/
