HispanicBusiness

Multi-channel marketing automation software provider, Distribion, Inc., announced this week that a new social media marketing capability has been added to its popular distributed marketing platform. The new Distribion "Social Media Bundle," a first of its kind for distributed marketing organizations, is scheduled to be available to customers as part of the company's Quick Start Program.

Recent advancements in communication technology continues to grow at unprecedented rates leaving marketers struggling to communicate effectively with clients, and feeling overwhelmed at how to use the new modes of communication successfully while also adhering to compliance standards.

Distribion's multi-channel marketing automation software meets these challenges by connecting corporate and local marketers within large enterprises through a user-friendly interface that provides an on-demand, web-accessible way to use branded, pre-configured collateral that can be customized and distributed over multiple channels including email, direct mail, microsites, and social media.

Distribion's Social Media Bundle allows corporate marketers to publish social media marketing campaigns, consisting of numerous content posts with links to rich media and other supporting collateral, out to local marketers. Those local marketers can then simply opt-in to a campaign and the new social media tool will post the content to the selected sites at the designated timed intervals thus automating the entire social media process while allowing the corporate enterprise to remain compliant and gain insight through centralized campaign reporting.

"Marketing automation solutions are desperately needed within large enterprises in regulated industries," said Tim Storer, CEO of Distribion. "By developing a tool that centralizes an enterprise's content, controls how it's customized, and then distributes that content across various channels, including popular social media outlets, the entire communications process is streamlined. This integration drastically improves marketing efficiencies and optimizes distribution channels while keeping brand and regulatory standards intact. As a result, marketers are able to gain better insight through a larger aggregated data set, so that informed decisions can be made."