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Mountain Dew(R) Invites Fans to 'Discover Gold' With New Malt-Flavored Soda, Johnson City Gold

Aug 13 2012 12:00AM

Marketwire

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PURCHASE, NY -- (Marketwire) -- 08/13/12 -- Ever want to put your stamp on one of your favorite brands? Well, now's your chance.

Mountain Dew will launch its first-ever malt-flavored soda, and before it rolls out nationwide, they want your input. The first batch of the new Dew will hit stores in just a few select cities starting this month. It's dubbed Johnson City Gold, inspired by the soda's roots that extend from the foothills of Tennessee to the shores of Carolina.

What they call the second batch is up to you. From now through Thursday, August 16th, you'll have the chance to honor your neck of the woods. You can submit potential product names that are representative of your regions of the U.S. for the malt-flavored soda that will hit shelves nationwide in 2013. Names will be selected for six regions throughout the country. One product name, per area, per day can be submitted and names will be voted on by fans. Finalists will score custom gear featuring their suggested product name.

For more information on how to personalize your Dew, official contest rules and to enter, visit www.yourmaltdew.com

About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on twitter @mtn_dew.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola -- make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.



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Source: Marketwire


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