Hip-hop hit-maker Snoop Dogg has gone Rastafarian.
He's also changed his name to Snoop Lion (with help of a Rasta priest), and a coffee-table book and documentary are in the works to chronicle his transformation, multiple media outlets report.
In a press conference this week, he claimed he is Bob Marley "reincarnated" and is ready to give up his raps about guns and girls to make music for "kids and grandparents." He said he's also shifted genres to reggae.
"I want to bury Snoop Dogg and become Snoop Lion," the news site quotes him as saying.
Snoop also said he's readying a new studio album, "Reincarnated," with Diplo. No release date was given.
He's released a new single, "La La La," as Snoop Lion.
D-O-double-G is now officially part of his past, he said.
"Reggae was calling ... it's a breath of fresh air," he said. "Rap isn't challenging; it's not appealing."
During a trip to Jamaica earlier this year, he said he visited a temple and also took on the Ethiopian name Berhane. It means "light of the world."
"I feel like I've always been Rastafarian," said the musician, real name Calvin Cordozar Broadus Jr., formerly Snoop Doggy Dogg.
The musician, producer and actor is well-known for being gangster rapper Dr. Dre's most notable protege and rose to fame with songs including "Gin and Juice," "Drop It Like It's Hot," "Sexual Eruption" and "Gangsta Luv."
The Associated Press reports that Marley's son Rohan was at the conference and "gave Snoop his blessing."
In 2010, a DNA test read by George Lopez on the "Lopez Tonight" talk show showed Snoop to be of 71 percent African descent, 23 percent Native-American and 6 percent European.
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