Social media managers continue to be in great demand in California, leaving those without the knowledge at a disadvantage for promotions or new jobs. Training workers to manage social media, new media, interactive Internet and mobile applications is the goal of the just released online Social Media Management workshop series developed by the California Community College Economic & Workforce Development Program.
The program is available for free at www.web4biz.org.
The workshop is designed to help individuals understand how Internet technology affects business and how they can develop an effective plan to impact revenue growth and customer retention with interactive Internet, social media and mobile media. From their desk at work or at home, on their computer or mobile device, participants discover what is most effective for their markets and their products and learn to apply successful business practices in the ever-changing landscape of technology and consumer behavior.
To earn a noncredit certificate of completion in the Social Media Management workshop, users simply register online at www.web4biz.org and complete all the workshops in the program in short segments of 5- to 10-minute videos. Total time, two hours.
Participants will be exposed to the fundamentals of technology, efficiency, implementation, marketing, reducing operating costs, customer service and disaster recovery.
Participants are asked to apply the strategic planning process to their own business as part of the workshop exercises. Discussion boards, archive materials, worksheets and links further help in training and understanding the management of social media.
Kerry Rego and Steve Wright present a series of entertaining and engaging workshop videos teaching the fundamentals of Social Media Management. Kerry's years of experience working closely with small businesses and approachable warmth provide a personal touch to the material. Steve's traditional management viewpoint answers the questions and concerns of business owners.
Materials and curriculum were developed by the Interactive Internet and Mobile Applications for Business Initiative (iima4biz) with a grant from the Economic & Workforce Development Program. Materials are presented at no cost. There is no commercial interest or product endorsement in the content.
Iima4biz is one of several innovative initiatives led by the Economic & Workforce Development program hosted by the California Community Colleges. Iima4biz provides workshops and training for the business community, as well as curriculum assets for the California Community College system.
Timely social media conferences for government and for Spanish-speaking businesspersons can be found at the Economic & Workforce Development website: www.iima4biz.org.
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