News Column

Leading Companies Join International B2B Social Media Debate

July 30, 2012

Useful Social Media, the leading business intelligence company on social media, today announced that 20+ leading B2B brands will meet at a two day summit this October to debate all things social.

B2B social media has been guilty of being overshadowed by its counterpart B2C in the past. With many B2B companies believing social media not relevant to their companies. But this mind-set has changed, or should be changing.

B2B companies are finally grasping the importance that social media can have on business performance -- and the positive impact it can have on the bottom line. 79% of B2B companies use social media on a daily occurrence. 64% of B2B's have a dedicated social media team and 58% say that budgets will be increasing throughout 2012. This all indicates one thing, that B2B social media is being taken a lot more seriously in the current economic climate.

B2B companies that are not running a fully integrated, grown-up social media program are being left behind in the social arms race.

Founder of Useful Social Media, Nick Johnson stated: ˜This is one of the only exclusively B2B social media summit out there. Most touch on the issue but very few get to the real core of the topic. We are certain this will get to the heart of the biggest B2B problems facing marketers and deliver answers you need. Finally we have a summit that caters for the B2B marketer'

*Wells Fargo* *Steel Master* *Dell* *Citi* *Sage* *BAE Systems* *Black and Veatch* *Adobe* *Caterpillar* *HP* *SAP* AT&T* *GlaxoSmithKline* *Siemens* *Calvert Investment* *ADP* *Answell* *Union Pacific* *Schneider Electric* *Ariba* *Nielsen* *3M* are all scheduled to speak.

Useful Social's summit will focus on a variety of B2B social media topics affecting large companies, such as audience engagement to achieving internal buy-in, thought leadership to lead generation, measuring ROI to gamification and much more. The sessions will demonstrate to attendees proven methods to make social media effective in large B2B organisations across the US.

For more information on the conference, please visit the B2B Corporate Social Media Summit -- for more information.

Useful Social Media provides business intelligence on how large corporations can leverage social media for business advantage. We publish thought-leadership and analysis on our blog, produce long-form briefings and write in-depth research reports. Our conferences are widely recognised as the best in the field of corporate social media best practice.


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Source: Copyright Business Wire 2012


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