Greenpeace today released a new ad for its "Save the Arctic" campaign that features Radiohead and actor Jude Law. The ad is meant to expose companies, like Shell, and its desire to drill in the Arctic, a continent already suffering from global warming.
According to Greenpeace, "Oil companies are using melting sea ice to drill for more of the oil that is causing global warming in the first place. Shell's Arctic fleet will be arriving any day now to begin exploratory drilling off the coast of Alaska this summer."
The ad (watch below), titled "A Homeless Polar Bear in London" shows a polar bear wandering the streets of London searching for food. The one and half minute ad features the song "Everything In Its Right Place" from the Radiohead's "Kid A" album.
With narration provided by Law, the ad ends with the polar bear slumping up against a tree in despair.
Law: "As the Arctic sea ice melts, polar bears are being forced to go far beyond their normal habitat to find food and look after their young. This film is a powerful expression of how our fates are intertwined, because climate change is affecting all of us no matter where we live.
"Right now a handful of oil companies are trying to carve up the Arctic for the sake of the next quarterly results but a global movement is growing to stop them. I stand with hundreds of thousands of others who think the area should be made into a sanctuary, protected from corporate greed for good."
Said Yorke, "We have to stop the oil giants pushing into the Arctic. An oil spill in the Arctic would devastate this region of breathtaking beauty, while burning that oil will only add to the biggest problem we all face, climate change. That's why I'm backing this campaign."
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